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Research on the Development of the Sports Tourism in Rizhao

Author: SangHui
Tutor: ZhangJiangZhi
School: Shandong Institute of Physical Education and Sports
Course: Sports Training
Keywords: Rizhao sports tourism relative conditions SWOT policy suggestions
CLC: G812.7
Type: Master's thesis
Year: 2011
Downloads: 26
Quote: 0
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With the rapid development of sports industry and tourism industry, Sport tourism as a new type of tourism combining tourism with sports becomes to be the favorite of tourisms. Rizhao as a host place of the important sports event has successfully held the National Games in2009and National Aquatic Sports Meeting in2010, which creates good chances for the development of sports tourism. How to take advantage of sports tourism resources, promote tourist city images and improve sports and tourist economic benefit are becoming a key problem that got more and more attentions from Rizhao government and scholars.This dissertation introduces home and abroad current situation and development of sports tourism, and reveals its conception, classification, research methods, contents and existing problems. We also analyze its relative conditions and give guidance suggestions. So the sports tourism problems of Rizhao are researched as follows in this dissertation.(1) The current situation and development of sports tourism, its conception, classification, research methods, contents and existing problems are introduced. Based on these, the necessity and importance of developing sports tourism in Rizhao are analyzed.(2) The relative conditions of developing sports tourism in Rizhao are researched. The four factors including the resources, marketing, economy and society of the support system on developing sports tourism are given.(3) The strength, weakness, opportunity and threat on the development of sports tourism in Rizhao are researched by the method of SWOT.(4) Through analyzing the relative conditions of developing sports tourism in Rizhao, the corresponding suggestions on government leading mechanism, regional characteristic strategy and sustainable development strategy are put forward.

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CLC: > Culture, science,education, sports > Sports > The world of sports > China > Cause of local sports
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