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Value Innovation Theory and Empirical Research in Hotel Service Industry

Author: FanLinSheng
Tutor: QinYuanJian
School: Wuhan University of Technology
Course: Management Science and Engineering
Keywords: Hotel Service Industry Value Improvement Value Innovation Innovation Evaluation Risk Earlywarn
CLC: F719
Type: PhD thesis
Year: 2012
Downloads: 118
Quote: 0
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Abstract


With the coming of service economy, the proportion of service industry in the national economy has become an important indicator for measuring of a country’s economic development level. The rapid development of the services sector and tourism promote the accelerated development of the hotel industry. In Twelve Five-Year Plan the average annual GDP growth is7%and the proportion of sevices added value increase by4percentage points to47%in2015. China’s hotel industry from1999to2010the annual investment rose from7.8billion yuan to128billion yuan, an average annual growth of36%. Domestic five-star hotel from2000to2010the annual investment growth will be up to361%. According to the data of the United Nations World Tourism Organization, China’s hotel market size in2025will surpass the United States; will nearly double by2039.With the development of the world economy, changes in consumer demand and competitive changes in the form of the hotel industry is facing new global challenges. These new developments and the competitive situation to the survival and development of China’s hotel industry have brought new pressure. The international hotel brand occupies a strong position in the domestic hotel service, international brand hotels newly opened beyond the previous20years from2008to2010. The important position of the hotel services industry in national economic development and the shortcomings in the domestic hotel service industry has formed a strong contrast, which impacts seriously on the sound development of China’s hotel industry. A total profit of Star hotel was1.2billion losses in2009. The only way to promote the sound development of the hotel service industry is by continuously innovation, playing characteristic advantages, and improving the value of the service product.Based on hotel services industry, the dissertation uses economics,management and innovation and other related theories, analyzes hospitality industry innovation models and the pathes to enhance the service value, and to guide practice. It explores how to effectively improve the core competitiveness capabilities of the hospitality industry, which contribute to the positive development of China hotel sevice industry. It has important theoretical and practical significance while theoretical research about hotel service industry value promotion has not yet started systematically. The dissertation is divided into the following sections:(1) To summarize the related domestic and foreign research, point out the research significance, objectives, contents and research methods.(2) Construction of value innovation theory of the hotel service industry. Taked the value improvement and innovation theory as the theoretical basis, it states the internal relations of hotel sevice innovation and value improvement, and constructs the theoretical framework, from the hotel service industry development environment and capabilities,value innovative dimensions and models, innovation capacity evaluation and risk analysis.(3) Present Situation Analysis on the hospitality industry value innovation, which including the current situation of China’s hotel industry development, the opportunities and challenges, and the main problems. The meso-level hotel service industry developing capability evaluation shows that scale structure of the hotel service innovation, revenue structure, and benefit structure three-dimensional, two aspects of the hotel ownership type and provincial location of hotel service innovation structure evaluation. It constructs the number of province hotels, number of employees, room revenue, meals, income, total assets, fixed assets, the main business income, main business profit of eight indicators and with principal component analysis and cluster analysis. The conclusion is that Guangdong, Beijing, Zhejiang, Jiangsu province, Shandong province, and Shanghai, Henan hotel service developing capabilities takes more advantages.(4) Innovation dimensions and models of hotel service industry based on value innovation. It concluded the improvement dimensions of customer experience from innovation input, output, and environment. On this basis, inovation models of hotel service industry, Oriented by the value chain, was divided into drive mode, dimensions mode, and participants mode.(5) Evaluation of hotel service industry value innovation. It constructed selection principles of innovation capability of hotel service industry, fuzzy judgment matrix of the hotel services innovation ability index by fuzzy comprehensive evaluation method.(6) Risk analysis of hotel service industry value innovation. It analyzed the risks from inside and outside the hotel service industry value innovation, and put forward risk warning ways of it.(7) Empirical analysis on hotel service industry value innovation based on international hotel of Shijiazhuang. It analyzed the development leading, value innovation dimensions and process management, and innovation ability evaluation for value innovation of the hotel service industry.There are three innovation points in this dissertation:(1) It has put forward the innovation dimensions and models of hotel service industry based on the value improvement by integrated use of system theory and the value chain theory. It concluded the improvement dimensions of customer experience from innovation input, output, and environment. On this basis, inovation models of hotel service industry, Oriented by the value chain, was divided into drive mode, dimensions mode, and participants mode.(2) The dissertation constructed the index system of hotel service industry innovation capability from customer value, inside and outside environment, and evaluated by fuzzy comprehensive evaluation method, with factor analysis on the green hotel service value innovation.(3) It put forward the risk factors source and risk warning of hotel service industry based on the value innovation, for the reference of risks avoidance and response effective during the process of innovation in hotel service industry.

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