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Research on Application of E-business and the Relevant Business Process Reengineering in a Exhibition Company

Author: ChenDanFeng
Tutor: PengLiFang
School: Xiamen University
Course: Business Administration
Keywords: E-business Business Process Reengineering Exhibition Process
CLC: F713.83
Type: Master's thesis
Year: 2014
Downloads: 12
Quote: 0
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E-business has become the best way to enhance the company’s competitiveness with the advantages of low cost, high efficiency, openness and globalist. The exhibition industry has also ushered in the age of e-business. The paper uses the method of theory and practice, employing theory to guide practice. Firstly, the paper expounds the relationship between and BPR from a theoretical point, providing a theoretical basis for the study. Then, the paper discusses the necessity and feasibility of A company’s e-business application. According to problems appeared in the process of application, A company launched a series of initiatives aimed at promoting the e-business application, from the institutionalization and standardization construction, personnel training to technology etc. But the company also found that the e-business system played little role in company’s operating, and the system gradually becomes a mere formality. The e-business system cannot bring the benefit to the company, and the operating problems still exists. Therefore, A company believes the relevant business processes reengineering in the process of e-business applications is required, in order to eliminate non-value-added part of the process in exhibition management. Finally, the paper evaluates the possible efficiency in the application of e-business and relevant BPR. The research indicates that, e-business system helps to reduce cost, improve efficiency, optimize the management system and enhance the competitiveness for the exhibition companies. In order to ensure the system’s efficiency, the corresponding BPR is also required in the process of e-business application. The paper has some practical implications for traditional exhibition enterprises to improve and optimize the service process and management level, and hopes to provide some valuable suggestions for other exhibition enterprises in business process reengineering.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising > Trade shoe
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