Dissertation > Excellent graduate degree dissertation topics show

How Consumer Personality Affects Online Choice

Author: ShenBingQing
Tutor: JiangXuPing
School: Tsinghua University
Course: Business Administration
Keywords: Consumer Characteristics Clicks Behavior Search Engine
CLC: F713.55
Type: Master's thesis
Year: 2013
Downloads: 20
Quote: 0
Read: Download Dissertation

Abstract


Until December2011, China’s search engine users have been more than410million people. The rate of search engine utilization has touched81.9%.The search engine has been the Internet users’ first choice. It is full of rapidexpansion of information today. The two-way interactive media networkchallenges the traditional marketing communication theories and models. It alsogives rise to the accurate dissemination of new marketing model. It containsenormous commercial potential for the business if they take a good advantage ofthe search engine marketing.This paper takes the search engine marketing as an example. The affectionof the audience choice comes from keyword-targeted ads and keyword linkinformation items from the search behavior and motivations of consumers. Thispaper focuses on the keywords reflecting the characteristics of individualconsumers, online experience and searching motivation. The consistencybetween the text descriptions and marketing appeal is also studied. From theconsumer’s subjective perspectives, using experimental methods, andexperimental data table test, multivariate analysis of variance, analysis ofconsumer personality on his hits what impact behavior. The analysis resultsshow that the price-sensitive, and the pursuit of functional consumer searchresults, click the process, will be more choices in line with their own individualcharacteristics; online experience more rich consumers are more likely to clickon search keywords corresponding election entry.Results of this study, not only for search engine marketing research havesomething to add, while businesses in the search engine marketing to provide abasis for decision-making.

Related Dissertations

  1. Web search engine related technology research,G354
  2. Meta Search Engine Based on BP Network,TP391.3
  3. The Long Tail Theory Applied in Baidu’s Online Advertising,F49
  4. Optimization Techology Study and Implementation of Web Pages Ranking for Meta Search Engine,TP393.09
  5. Education and training industry research Internet marketing issues,F49
  6. Infringement of the search engine,D923
  7. Application of the Entropy Theory in Search Engine Quality Evaluation,TP391.3
  8. The Research Based on the Search Engine Page Rank Algorithm,TP391.3
  9. A Study on Compression Algorithm Performance Based Inverted Index,TP391.3
  10. The Research of Personalized Search Engine Based on Analysis of Click Data,TP391.3
  11. Study and Design of Focused Search Engine,TP391.3
  12. The Research on Focused Crawling Algorithm in Vertical Search Engine,TP391.3
  13. A Personalized Recommendation System Based on Vector Space Model,TP391.3
  14. Research and Implementation of Chinese Meta Search Engine Based on Web,TP391.3
  15. Web tender design information search and management system,TP391.3
  16. Research and Implementation of Vertical Search Engine Techniques,TP391.3
  17. Research on Search Engine Marketing Application,F49
  18. Website Structure Impact on Search Engine’s Web Page Acquirement,TP393.092
  19. Research and implementation of vertical search engines,TP391.3
  20. Search Engine Optimization and Its Application,TP391.3
  21. Ajax Data Search Engine Clawer Research and Design,TP391.3

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Market > Business psychology, psychology of the market
© 2012 www.DissertationTopic.Net  Mobile