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The Development of Personal Financial Business of CCB Jinchang Branch Strategy Research

Author: FengJuPing
Tutor: TianZhongHe
School: Lanzhou University
Course: Business Administration
Keywords: Personal finance development strategy
CLC: F832.2
Type: Master's thesis
Year: 2013
Downloads: 35
Quote: 0
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Abstract


The personal banking business, differing from other businesses in commercial banks, provides products and services for individuals and households. Following the development of the society and economy since the revolution and opening up, the market demands of personal banking business boost because of the increase of individual wealth and the mature of personal banking idea. At the same time, commercial banks have broader spaces to develop the personal banking business. Therefore, developing personal banking business has become a necessary choice for commercial banks.In this paper, the Jinchang branch of China Construction Bank at the grassroots level joint-stock commercial banks as the research object, first introduced the construction of the Jinchang branch of the environment, problems and development of business development and recent development inherent in the external environment, analysis of the Jinchang branch of China Construction Bank in recent years the lack of personal financial business development in Jinchang branch business development lag, so through the development of personal financial business, in order to achieve sustainable development of CCB Jinchang branch. Secondly, introduces the present Jinchang branch personal financial business development overall situation, through the hard work, the construction of the Jinchang has first to realize the generation of network transformation, through the network transformation, to create a standardized business outlets and standardized services, for the further development of the personal financial business to lay a solid foundation. Further analysis of the superiority and inferiority of the personal financial business development of Jinchang branch of China Construction Bank and external environment, and the existence of the problems in the development of personal financial. Finally, according to the analysis of the development of foreign bank and previous experience, combined with relevant theoretical knowledge of personal financial business development, to the Jinchang branch of China Construction Bank personal financial business development strategy is discussed, and puts forward five strategies for the sustainable and healthy development of the Jinchang branch of China Construction Bank personal financial business. The article, the author hope from two aspects of theory and practice development at present in China Construction Bank Jinchang branch personal financial business plays a certain role, at the same time, to develop the base for China’s commercial banks personal financial business also play a certain reference role.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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