Dissertation > Excellent graduate degree dissertation topics show

Study on Small and Medium-sized Enterprise Customer Expanded Strategy of Commercial Bank

Author: ZhangJun
Tutor: XuChaoLi
School: Shandong University
Course: Industrial Engineering
Keywords: commercial bank small and medium-sized enterprises bank-enterprise relationship expanded strategy
CLC: F832.2
Type: Master's thesis
Year: 2011
Downloads: 159
Quote: 0
Read: Download Dissertation

Abstract


Small and medium-sized enterprises in our country play important roles in domestic economy. However, their difficulties in capital circulation as a cosmopolitan problem have not been overcome and therefore aroused widespread concem of all scholars in the world. In view of the importance and urgency of capital circulation of small and medium-sized enterprises, the thesis, proceeding from management and operation of commercial banks, has deeply discussed methods in developing financial service for small and medium-sized enterprises, especially in establishing relevant intemal mechanisms for commercial banks. The thesis is divided into seven chapters as follows.Chapter 1 is the introduction. This chapter includes the thesis’s background and its impartance, reviews the historical documents and the main content of this thesis is also outlined.In Chapter 2, the author discusses the related theories such as Bank-enterprise Relationship Theory, Credit Rationing Theory, Customer Relationship Management, etc., which are the academic base of this thesis.Chapter 3 analyses the current situations of financial service for small and medium-sized enterprises in China, the defects exisiting in financial service for small and medium-sized enterprises are also discussed. This part is the practical thereunders of this thesis.On basis of Credit Rationing Theory, the author researches the history and actuality of bank-enterprise relationship in China in chapter 4, and this chaper emphasizes to design bank-enterprise relationship strategy of small and medium-sized enterprise customer for commercial banks.Chapter 5 elaborates how to develop new products and how to carry out products mix based on analyzing the concept of financial innovation and designing thread of innovation strategy.In Chapter 6, the author indicates the bank marketing has duality and should be based on Customer Relationship Management, and bank marketing stratery on small and medium-sized enterprises is established.Last chapter summarizes the main work of this thesis, and emphasizes the innovations and flaws.

Related Dissertations

  1. The Research of Preferetial Tax Law System about Small and Medium Size Enterprise,F812.42
  2. Study on the Influence of Internal Marketing on the Satisfaction of Employee Job Satisfaction in Chinese Commercial Bank,F832.2
  3. The information content of the commercial banks accounting policy choices,F830.42
  4. Study on Operation Risks in Small and Medium Sized Copper Enterprises: Focus on Avoiding Price Risk,F724.5
  5. Analysis on Executive Officer Compensation Incentive System Performance-Based in Commercial Banks,F832.2
  6. From the perspective of business performance strategic transformation of China's commercial banks,F832.33
  7. The Empirical Study on the Relationship between Corporate Governance Structure and Performance in S&T SMEs,F224
  8. The Research on the Strategies of Focus Marketing for Small and Medium-sized Enterprises,F274
  9. Research on Financing Difficulties of SMEs in China and Countermeasures,F276.3
  10. The Analysis of China’s State-owned Commercial Banks Compensation System,F832.2
  11. Study on the Improvement of International Trade Finance in China’s Commercial Banks,F832.2
  12. Research and Application on Credit Rating of Small and Medium-Sized Enterprises,F224
  13. The Real Estate Price Analysis Based on Commercial Banks Project Evaluation Point,F832.2;F224
  14. Establishment of a Staff Training System for SMEs,F276.3
  15. The Applied Research Concerning the Credit Financing of Small and Medium Enterprises to Soleve the Bottleneck,F832.4
  16. The Study on SME of GAOMI City Financing Difficulty,F276.3
  17. Improvement of bank credit financing based on the value of SME financing,F832.4
  18. Current Situation PD banking financial services for SMEs Innovation and Improvement Strategies,F832.2
  19. Research on Constructing Harmonious Labor Relations of Small and Medium-sized Enterprises Based on the Game Theory Perspective,F276.3;F224.32
  20. Research on International Trade Finance of the Small and Medium-Sized Foreign Trade Enterprises in China,F752.6
  21. Study on the Mode and Countermeasure for Intellectual Property Right Financing of Small and Medium-sized Enterprise in Jiangxi Province,F204

CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
© 2012 www.DissertationTopic.Net  Mobile