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The Research of Insurance Market Marketing Strategy Based on Product Life Cycle

Author: TianDaChuan
Tutor: WangDeSheng
School: Shandong University
Course: Business Administration
Keywords: insurance trading channel disorder product life cycle organizational Marketing channel marketing
CLC: F842
Type: Master's thesis
Year: 2013
Downloads: 81
Quote: 0
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Abstract


How to disseminates each kind of information about insurance operation in the highly transparent investment insurances industry, which publicly to the investor and the social public, is each insurance company’s basic work. And with the aid of the theory, this demand will be completed in time. However, besides completing the interaction through the Theory with the general investors and the social public, Expansing the insurance transaction scale through the theory on the transaction function, is also a diligently direction in the investment insurances industry. Because the present investment insurances industry just started in the web-marketing field, this aspect of work dynamics must be strengthen, and must be given enough manpower and insurance in the investment.The development of our country insurance is slow, the transaction channel is narrow, the transaction pattern is few. Now by the prosperity which develops along with our country finance, the insurance commerce development probably encounters the bottleneck.This article summarizes the three major problems, which exists in this foundation of the present insurance commerce:transaction channel barrier. It is unclear that convertint from the information information issue to the marketing service transformation. Locking existing customer community and further marketing dynamics is insufficient-the three drainage ditches. And after analysising question origin, to propose the detailed corresponding solution, these three drainage ditches in insurance electronic commerce has been put down. And propose the experience of the cleaning the insurance network sells’scotomas which exists in own construction aspect and what need to pay attention and so on.

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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry
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