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The Study for Jiangxi Province Property Insurance Market Expansion Strategy

Author: FuAiLi
Tutor: JiHong
School: Jiangxi Normal University
Course: Business Administration
Keywords: Jiangxi property insurance marketing environmental analysis constraints strategyselection
CLC: F842
Type: Master's thesis
Year: 2013
Downloads: 35
Quote: 0
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Abstract


Since the recovery of insurance business in China, the insurance industry has got a rapiddevelopment. The insurance industry, which is regarded as a rising industry, is becomingincreasingly important in the financial system and even the entire national economy. The propertyinsurance, which is an important part of commercial insurance, plays a crucial role in thedevelopment of the insurance industry and social economy. In recent years, the market of propertyinsurance in Jiangxi has witnessed a positive trend of development overall, and the pace that eachcompany expanding their insurance business has become faster. However, various problems havebeen brought in company with the development, for example, the imbalance of insurance structure,the insufficiency of the main supply, the single competition mode and the lack of laws andregulations system, which make the market of property insurance in Jiangxi failing to play its realeffect. Based on the theory research and the advanced experience in practice on the developmentof the property insurance market at home and abroad, this article has analyzed the present situationand the trend of development of the property insurance market in Jiangxi, and the economicenvironment, policy environment, industry environment and market environment for furtherdevelopment of the Jiangxi property insurance market, which reveal the factors that restrict theexpansion of the property insurance market in Jiangxi, and then the strategy of expanding theproperty insurance market in Jiangxi has been put forward.This article has been divided into five parts. The first part is the introduction, which hasintroduced the research background, literature review, research contents, research methods,research features and the definition of related concepts, etc. The second part has introduced thegeneral situation of the property insurance market at home and abroad. The third part has analyzedthe environment for the development of property insurance market in Jiangxi from the aspects ofeconomy, policy, industry and market. The fourth part has discussed the factors which restrict theexpanding development of property insurance market in Jiangxi. The fifth part has put forward thestrategy and the way to realize the expansion of the property insurance market in Jiangxi from theperspectives of promoting regional economic development, optimizing the environment ofproperty insurance market, cultivating insurance talents, strengthening the self-discipline andcooperation within the industry and improving the guide of social public opinion.

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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry
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