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China 's traditional essence of the art and a worldwide symbol of Chinese elements , Kunqu occupies a very important position . May 18, 2001 , UNESCO Human Oral Heritage and Intangible Heritage of Humanity \This news release , will be sleeping in the minds of the ancients Gagaku , pull back to the vision of the modern and even the world at large . Kunqu operas from the birth of the development to today , after 600 years of vicissitudes years . Kunqu cultural heritage of historical periods and dissemination of mass media play a key role . Into the society in transition , changing media environment , directly affect and extends the morphology and function of the spread of the mass media . Forms of electronic media , the emergence and prevalence of internet media broadcasting , to contemporary Kunqu cultural transmission qualitative leap , to achieve diversification as the main medium of books , newspapers, periodicals, radio , television , network integration transmission . Contemporary society, the mass media has the distinct characteristics of the times , how embodied in the form of Kunqu cultural transmission of text when a new topic is worthy of further analysis . Prevalence of visual culture , the the cultural idol worship and Consumer significance of assignment , so the spread of the culture of contemporary Kunqu more three-dimensional , diversification and globalization . The worst instincts of the mass media , however , kept the threat elite Kunqu art aura . Give full play to the role of the media long tail at the same time , to remain vigilant to the negative impact of the media of mechanical reproduction , entertainment vulgar and capital obsequiousness . Its ultimate goal is to achieve the perfect marriage of contemporary Kunqu culture and mass media , that is, on the one hand to promote the the niche art elite heritage , on the one hand, the popularity of Kunqu mass communication symbols , famous throughout the world so that the Chinese Kunqu sticks wonderful .
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