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Research on the Cultural Transmission Value of Television Media

Author: XingGe
Tutor: DuanZuoXia
School: Henan University
Course: Art
Keywords: TV Culture Communication Value
CLC: G206
Type: Master's thesis
Year: 2010
Downloads: 320
Quote: 2
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Abstract

With the development of the media industry in the 20th century, media business management strategy in constant evolution and the development of new technologies to adapt to new audiences and changing social environment. Cultural studies has always been an important area of ??communication research, cultural core values, used to unite a common ideal, to maintain the stability of the social order and the balance of the social system. The media in the thoughts, ideas, values, ethics and culture affect social system has been dominated by an important and unique position. The emergence of television as an important medium in the form of mass communication, has been given the cultural values ??of the various levels of significance. It is a powerful technology, unique means of transmission of sound and picture show the state of an individual's life, the dissemination of cultural products, the passing public ideals and beliefs and social values, in the realization of cultural continuity, personal socialization as well as the dissemination of mainstream values ??plays an important social function. However, with the media industry of entertainment tendencies behind the pursuit of profit expansion, resulting in the shrinking of its concern and positive effect on social and cultural system. In fact, the media business is unique, the media tool not only to create profit, and profit is not the only standard measure of media industry healthy development or. The media business ideas, information and culture, has a public resource characteristics different from other industries. Starting from multiple disciplines theory of communication studies, sociology, social psychology, cultural studies, research, media and society, culture and the research-based, set his sights on the value of cultural transmission of television media, emphasizing the social responsibility of television media that in the pursuit of profit, concerned about product attributes, the television media should also be concerned about its own hosted social responsibility, concerned about its social system, in particular the impact of the cultural system. These studies in the future development of the television media more reflection properties of its knowledge of the information industry, education, culture, social function, to find a balance between the pursuit of commercial profit and cultural values ??to achieve, have important theoretical and practical significance. The full text consists of five parts. Introduction section includes a brief overview of the research background and motivation; value and significance of the topic of research, as well as on a variety of media and cultural studies school, scholars in sociology, communication studies, and other disciplines theory literature review and research methods. The first chapter is about the television media analysis and research on the level of the value of cultural transmission, this chapter is a combination of theoretical results from multiple angles from macro to micro, discussed the proposed back Solutions provides a multi- aspects of perspective and foundation. The second chapter of the mass media appear positive impact on the spread of television media culture and the negative impact of the analysis and research on the type of performance and dialysis formed deep-seated reasons. Chapter from national policy, media literacy, audience criticized proposed countermeasures and suggestions on the realization of the value of the spread of television culture. The last part of the conclusion of this study was to think and review, and analysis of the limitations of the study and a vision for the future, proposed TV media should re-recognize the role of the public domain, for individuals and the community to provide the necessary cultural resources for cultural public interest for dissemination and social services, to avoid the expense of business profits, loss of public resources trait.

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