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The Research on the Development Strategy of KF Modified Plastic Company

Author: XiaoLeiFa
Tutor: WuJianZu
School: Lanzhou University
Course: Business Administration
Keywords: Modified plastic Development strategy Strategic analysis
CLC: F426.72
Type: Master's thesis
Year: 2010
Downloads: 46
Quote: 0
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Abstract


Plastic modification is to petrochemical production out of high-volume resin through physical, chemical, mechanical, improve or increase their capabilities in electronic, magnetic, optical, thermal, anti-aging, fire, mechanical properties etc. special environmental conditions to achieve the function. Over the past 10 years, China modified plastics industry with the stable and healthy development of the national economy by leaps and bounds development, economic and technical indicators of the past ten years a substantial increase steadily, the industry has grown in strength, has become an important industry in the national economy continued to boom one. KF modified plastics Company (KF company)is a company based in Guangzhou Tianhe Gaotang industrial area in the Science City building a new base in the large annual output of 400,000 tons of modified plastics listed company, with Shanghai, Sichuan Mianyang two subsidiaries, while investment in real estate in Changsha construction.2008 sales of plastic particles 360 thousand tons, production and sales value of 7.1 billion yuan, modified plastics industry in the domestic enterprises in the industry today.However, as China’s reform and opening up, modified plastics market, the rapid growth of the plastics industry giant transnational modified fast in the country to establish wholly owned or joint venture company with years of accumulated technology and advanced products, perfect management system, to of modified plastics industry’s market impact and the unprecedented competitive pressures, green manufacturing, can be recycled economic development, environmental awareness policy Guiding request modification to the domestic plastics industry has put forward higher requirements, market uncertainty, the Modification of the downstream plastics industry industry squeezed, the face of these tough market conditions at home and abroad, KF company how to save in such an environment on its own strength and to achieve better development.Based on the company’s internal and external environment of the various factors detailed analysis and application of relevant theoretical analysis and management tools, based on the analysis in the comprehensive summary of the company’s development strategy drawn ideas, some functions of the strategy in-depth thinking and research, for our long-term development of modified plastics and gives some ideas and a basis.

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