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Research on Factors Affecting the Masses’ Behavior of Participation in Crowdsourcing

Author: ZhangZuo
Tutor: MengZuo
School: Dongbei University of Finance
Course: Business management
Keywords: Crowdsourcing Witkey Participation behavior Technology Acceptance Model
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 194
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Abstract

The global competition is intensifying, and product life cycles shorten, companies continue to explore innovative models. Crowdsourcing (Crowdsourcing) in recent years, the rise of a new kind of business model. Howe (2006) first proposed the \In recent years, crowdsourcing has become the focus of attention of many well-known enterprises at home and abroad. Procter \u0026 Gamble, Boeing, DuPont and other well-known corporate R \u0026 D challenges released to seek the public's help in \Baidu know, Pig and other websites are enterprise crowdsourcing platform. The crowdsourcing core complete the task of internal resources from outside the enterprise public. Internal resources are limited, and very rich resources in the network formed by the public, corporate external mass embedding its own network intellectual resources can be obtained at a relatively low cost. The crowdsourcing implementation to achieve the development of open, wisdom and capabilities across organizational boundaries using an external network, integration of the internal and external resources to expand the source of innovation, optimization and reshaping the business model of innovation and organizational forms. The same time, due to the shorter distance between the consumer network embedded, businesses and consumers, and business can be a faster more accurate mining consumer demand information, which will be conducive to the enhancement of the competitiveness of enterprises, which is also crowdsourcing attention. As more and more businesses use crowdsourcing model, academia crowdsourcing given extensive attention. Crowdsourcing lies a lot of public participation, only the general public is willing to participate in order to form the intellectual resources library in order to make up for the lack of internal resources. At the same time, academic crowdsourcing participants (public) study is currently a hot research topic. The existing research has focused on the participants involved in motivation, willingness to participate, or participate in the perspective of the general public from the motivation of behavior. However, many factors that impact on the willingness or behavior of the general public to participate in crowdsourcing research perspective can not be confined to the study of motivation, so, this article attempts to study from multiple perspectives and a wide range of factors of the general public to participate in crowdsourcing behavior factors affecting explore the factors affecting crowdsourcing behavior of the general public to participate in more perspective. This is regardless of crowdsourcing for enterprise innovation theory or related research have a theoretical value, the same time, it will also be carried out to guide enterprise crowdsourcing activities to produce practical significance. The study is expected to answer academic questions is: companies can start from what motivate the public to actively participate in crowdsourcing and improve their participation effect \The rise of this article herd package start to discuss the reasons for the rise of crowdsourcing, crowdsourcing existing type, and the combination of user innovation theory, the theory of open innovation, mass production crowdsourcing theoretical study theoretical connotation crowdsourcing reviewed literature crowdsourcing, and on this basis to find out the current theoretical research, in order to establish this academic question to answer. The same time, in order to combine domestic crowdsourcing model, the paper selects Witkey this crowdsourcing model participants as empirical research object, this article also explored the connotation of Witkey, origin, type and mode of operation of the the Witkey mode. Furthermore, in order to be able to proceed from many angles, better explanation of the general public to participate in crowdsourcing behavior, this paper also introduces the integration of technology acceptance model (UTAUT) to explore the impact of public participation crowdsourcing behavior factors. Meanwhile, the combined use of the interview survey, questionnaire, SPSS and other research tools to explore the public expectations of the expected revenue and effort involved in the crowdsourcing public trust of the Employer and crowdsourcing platform and promote conditions four factors whether it be public participation behavior, and what impact these factors in the behavior of the general public. The results show that the expected return, effort expectancy, trust from the general public to participate in crowdsourcing the willingness significantly with the impact of the expected benefits and trust of the general public to participate in crowdsourcing the behavior from the significant effect on the is the expected return, effort expectancy, and trust in three areas factor. Meanwhile, the willingness to participate in the expected revenue and the trust of the public participation behavior affects the process played an intermediary role. The article also discussed the above findings and conclusions of the study on the basis of enterprises how to motivate the public to participate in crowdsourcing, how to improve the effect of the general public to participate in acts. Finally describes the lack of this research, and future research prospects.

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