Dissertation > Excellent graduate degree dissertation topics show

Research on the Price Strategies of Value-added Services among Logistics Company

Author: ZhangZhenYang
Tutor: ZhaoNing
School: Dongbei University of Finance
Course: Logistics Management
Keywords: Value-added logistics services Pricing strategy Individual customers Organize customer
CLC: F253
Type: Master's thesis
Year: 2011
Downloads: 103
Quote: 0
Read: Download Dissertation

Abstract


Increasingly important since the eighties of the last century, with the rapid development of the Chinese economy, the role of the logistics industry in the economic development of the logistics industry is more and more vigorous. Chinese characteristics and the economic development, the logistics industry has characteristics of its own development, logistics and value-added services as a new service products into the consumer market, according to the acceptance and use of the different levels of consumer logistics services, logistics and value-added services what price should be to import consumer market. In addition, due to the different types of value-added logistics services, logistics types of customers are different, so the same consumers are willing to pay the price are the same for different types of value-added logistics services, value-added services for different consumers different types of logistics the price paid if there is a significant difference for these problems, in this article will be resolved. Firstly, collation and summary of the literature in the field of value-added services in the logistics industry, logistics and value-added services to redefine the basis of the previous addition summed up the two types of the four classifications of logistics and value-added services as well as logistics customers, three pricing strategies come to learn several new products pricing import logistics value-added services in the present study. By customer type, import value-added service type, as well as three different pricing strategies, this paper constructed a number of assumptions, affect the relationship between the three after the inspection of the empirical data, verify the assumptions. Last through data analysis results, get The conclusions are as follows: 1. Individual customers and organizations customers for the original industry extended services pay the price with a significant difference between the 2. Individual customer and organizational customers horizontal value-added services have to pay the price with a substantially with differences individual clients and organizations with significant differences in main innovation of this article is to redefine the value-added logistics services price customers pay for the logistics and financial value-added services. Previous literature, scholars on the definition of value-added logistics services broadly be defined from a business perspective, the main consideration is the dominant, not from the consumer's point of view to consider whether consumers multiplier effect. Therefore, the innovation of this paper is that, not only from the enterprise to define the value-added services, taking into account the consumer's point of view, that this service is not only to provide personalized service, enables companies to get the profits get value-added, also allow consumers did feel appreciation, only to meet the two levels of value-added services that we will be defined as the value-added services.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Pricing Strategy Research of Lng Based on Monte-Carlo Simulation and Genetic Algorithms,F416.22
  3. The Investigation about the Price Strategy of Our Country’s Sports Events-Based on the Theory of Two-sided Markets,G80-05
  4. Reserach of the Pricing Strategy of Large Retailers,F721
  5. Research on Network Group Buying Platform and It’s Strategic Decision,F224
  6. The Study on Pricing of Intermediate Business in China’s Commercial Banks,F832.2
  7. Research on Credit Analysis of Individual Clients in Margin Trading,F275
  8. Study on Personal Customer Relationship Management of ICBC BJ Branch,F832.2
  9. A Study of Bank Selecting about Individul Customoer,F832.2
  10. Price Decision and Benefit Allocation for Reverse Supply Chain and Closed-loop Supply Chain Based on Game Theory,F224
  11. Research on Business Mondel of Conext-Awareness Services,TN929.5
  12. The Research on Strategy of Pricing for Products of Industrial Ethernet Switch,F274
  13. Shanghai Pudong Development Bank Changchun Branch Individual Customer Satisfaction Diagnoses,F832.2;F224
  14. The Strategies Research on Pricing of Goods in B-to-C E-commerce,F713.36
  15. The Research on Princing Strategy of Economy Hotel Revenue Management,F719
  16. Dahua Group of Yantai " Shanghai Garden" of Real Estate Project Pricing Strategy Research,F293.3
  17. JZKJ Company's securities trading software Product Pricing Strategies,F426.672
  18. Value Evaluation Research on Individual Customer of Commercial Bank,F832.33
  19. D & M Premium Sound Solutions Consumer Sound Product Cost Study,F426.6
  20. Study on Ordinary Higher Education Productions Pricing in Hunan Province,G649.2

CLC: > Economic > Economic planning and management > Material economic > Supplies business and management
© 2012 www.DissertationTopic.Net  Mobile