Dissertation > Excellent graduate degree dissertation topics show

Study on the Development Strategy of Wuhan Industry Home Appliance

Author: ZhangPeng
Tutor: YuLiHong
School: East China University of Science and Technology
Course: Business Administration
Keywords: Wuhan gongmao appliances regional appliance chain marketing channels development strategy
CLC: F426.6
Type: Master's thesis
Year: 2012
Downloads: 93
Quote: 0
Read: Download Dissertation

Abstract


China’s reform and opening-up policy to stimulate the appliance industry, including many industries, including energy. At present, China’s home appliance industry has matured now, market competition and therefore access to the most intense period. Appliance market, the traditional price competition, while still playing a role, but with the homogenization of the product and other factors, price competition has not become a decisive factor to win the market, more and more companies began to appliances competition, the focus shifted to marketing channels in the competition. Therefore, establishing a strong home appliance marketing channels, is China’s home appliance industry’the common focus.Since 2001, national and regional appliance chain of home appliance chain enterprises have made rapid development. Among them, the regional appliance chain enterprises due to their own advantage, compared with a national appliance chain enterprises more dynamic and competitive. For appliances in 34 markets and the popularity of the application, the implementation of national policies to benefit farmers and implementation, driving growth of regional economy have played an important role. Thus, in our "second five" strategic planning period, if the promotion of regional appliance chain enterprises to maintain long-term, sustained and stable development trend has become particularly important, and marketing channel development strategy is undoubtedly one of the most important part.Wuhan Gongmao appliances for the current thinking of building long-term channel, this paper presents a new market environment, channel development strategy a few suggestions: attention to the end consumer demand channels, strengthen the cultivation of the sense of consumer spending, the use of network marketing, television shopping and other new marketing channels, etc., so as to promote the sound development of the overall market. In the end of this article, I believe that the development of strategic marketing channels is the need to perform after the enactment of the process to be adjusted and improved, are summarized in operation continuously review for improvement.

Related Dissertations

  1. Study on International Development Strategy of Chinese Research Universities,G647
  2. Yunnan Natural Rubber Industry Development Strategy,F326.2
  3. Space environment of rural children left behind boarding schools,TU244.2
  4. The Research of Intangible Cultural Heritage under the Shield Dance of Yunghsin Vision Status and Development Strategies,G852
  5. Exploration of Soil and Crop Selenium for Development of Se-Rich Produce in Ruian, ZheJiang Province,S153
  6. Research on the Development Strategy of Chaoyang Natural Gas Company,F426.22
  7. 2008 Beijing Olympic Games, Jiangxi Province Development Strategy of Competitive Sports,G812.13
  8. Dalian Development Zone Development Strategy of the public fitness center,G812.7
  9. Tianyu Development Strategy,F426.7
  10. Tianyuan Chemical Company Development Strategy,F426.72
  11. Tianjin Pharmaceutical Group Development Analysis and Countermeasures,F426.72
  12. Study on the Development Strategy of the Western Heavy Industry Co.LTD under the Promoting of the New Energy Equipment Industry,F426.4
  13. Study on the Development Strategy of Gansu Luminous Real Estate Co.,LTD,F293.3
  14. Study on Development Strategy of Lithium Industry in YiChun City,F426.6
  15. Study on Electronic Banking Development Strategy of China Construction Bank Lanzhou Railway Sub-branch,F832.2
  16. Research on Industrial Development in the City of Jilin in Th Background of Taking Chang-Ji-Tu as the Pilot Zone,F127
  17. Ordinary College Wushu Education Development Strategy Research Chinese,G852-4
  18. Heilongjiang open border with Industrial Development and Strategic Studies Russian economic and trade cooperation and interaction,F125.5
  19. The Research on the Problem of Huanghua Port’s Development,F552.7
  20. Mudanjiang Logistics Center Development Strategy,F259.2
  21. A Rice Industry Co., Ltd. Development Strategy,F324.6

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile