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With the restructuring of the domestic mobile communication industry and the arrival of all business operations, the three major telecommunications operators has grown more heated competition. In addition to network quality, customer market segments, compete on marketing, the social marketing channels have become parties the focus of contention, the stability of the existing social channel of operators is facing a severe test. In the current competitive situation, to enhance the management and control for the social channels has become a huge challenge to operators. To strengthen the existing social channels and enhance the support of the social channel service, enhanced depth of the social channel network operations and information management community, to build "social channels unified service platform" has become the preferred method of operators.After the completion of the social channels unified service platform, operators can abandon the previous extensive, simplified management, the self-service of the social channels agents instead of the original e-mail, meetings,and other forms, and agents understand the information more complete and graphical, easy to understand. Through the service platform channel agents can query and analysis social service payment, the amount of business development, options, credit gold star assessment, service evaluation and other information, and agents can understand their business development facilitate and real-time, their satisfaction can be improved. And also interactive communication of operators and agents is supported through BBS forums, a "fair, just and open" atmosphere of cooperation is be created.J2EE is a Java technology architecture to simplify the use of enterprise-class Web application solution development, deployment and other complex issues, is widely used in the most enterprise, can meet the needs of enterprise-class application development The social channels unified service platform based on J2EE MVC architecture, Through the "Model View-Controller" three-tier structure, system development can be simplified, and provide a stable, efficient data access, query and analysis capabilities, achieve the agent’s self-service access. Ultimately enhance the operator’s control of the level of social channels, improve the stability of the social channel, and promote business development.
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