Dissertation > Excellent graduate degree dissertation topics show

Study of Traditional Telecommunications Enterprise to New Media Enterprise Strategic Transition

Author: HeJieHua
Tutor: ShiFang
School: Zhejiang University of Technology
Course: Business Administration
Keywords: Traditional telecommunications enterprise New media industry Enterprise reforming Reforming Path Strategic model
CLC: F626
Type: Master's thesis
Year: 2009
Downloads: 87
Quote: 0
Read: Download Dissertation

Abstract

The new media is a relative concept, is that we usually see on television, newspapers, radio and other traditional media, new media forms beyond. The scope of new media markets, from before the Internet, mobile value-added and traditional media, cross-cutting areas, and gradually evolved into the Internet business model as the core media services. Triple play, internet-based traditional industries, media content distribution channels, the Internet technology has become the core of the new media market development trends.Because the new media depends on the digital technique, the Internet technology, the mobile communication technology and so on new technology to receives the audiences to provide the information service, causes the tradition correspondence enterprise to rely on the technical superiority to enter the new media industry to become possibly, but will correspond the saturated tendency which the market will appear in recent years also to will certainly to cause the part communication facility supplier to take and to study this possibility.Communication facility supplier UTstarcom who builds up by "Personal Access Phone System" was facing "PHS" to withdrawal communication services market, the large sum of money investment IPTV market was still in the incubation period, the 3G terminal competition exceptionally intense difficult position. Based on the IPTV technology’s video frequency media, is becoming UTstarcom to go out the difficult position to rely on the sharp weapon. This article take UTstarcom as the main object of study, will obtain from the enterprise strategy reforming process, after the union reforming condition, the way choice and the reforming strategic mode these three key research department branch involves the correlation theories, analyzed this profession present situation in detail, the question which UT faces, based on developmental strategy theory analysis and solution.This article is divided into six parts, the first part is introductory, first proposed in this paper background to the study and research, to define several basic concepts; the second part of an overview of relevant theoretical research; the third part of the traditional telecommunications enterprises and new Situation analysis of the media industry, respectively, derived traditional telecommunications companies transition to the new media industry related issues; fourth part of the combination of UTstarcom to the outdoor video advertising industry’s strategic transformation process, verify the traditional telecommunications companies transition to new media companies feasibility; fifth part of UTstarcom’s strategy to transform video media to study, make the appropriate strategic mode; sixth part is the conclusions and recommendations, and pointed out the limitations of existing research and to be the future of further issues.

Related Dissertations

CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
© 2012 www.DissertationTopic.Net Mobile