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The Research on the Development Strategy of Online Game Advertising

Author: HeXian
Tutor: ZhangHaoDa
School: Hebei University
Course: Communication
Keywords: Online game advertising Product placement Cross-industry marketing
CLC: F49
Type: Master's thesis
Year: 2008
Downloads: 271
Quote: 1
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Abstract


Information society , the rapid development of the global economy , markets continue to divide audiences , advertising media also will be subdivided into a plurality of times . The rapid development of online games , players soaring scale , as well as the unique interactive online games , entertainment , experience , the network game virtual space constructed as a new advertising vehicle . The combination of online games and advertising during the game so that consumers can not only enjoy the process of virtual entertainment experience , but also in the subtle accepted product, brand advertising information , so as to achieve a good advertising effect , the development prospects should not be underestimated . In view of this , the paper web- game advertising for the study, carried out its development strategy carding system , in-depth discussion . The thesis consists of five chapters . The first chapter of the study 's purpose and meaning , current research , research methods , and other basic issues were clear and concise introduction . Two to five chapters is the paper's body part. The second chapter explains the concepts of online games and online games advertising advertising market developments. The third chapter of the network game advertising market environment macro and micro analysis of the main elements of the system , comprehensive study of the development of the network game advertising to face macro and micro conditions , advantages and disadvantages . On this basis , the fourth chapter operation mode from a macro and micro aspects of the network operation mode game advertising strategies were more detailed analysis . Chapter V , on the basis of the full text of the development of online games advertising cold thinking . Brief analysis of the future development of the process may encounter problems while advertising on the online game development prospect .

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CLC: > Economic > Information Industry economy ( Zonglun,)
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