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With the continuous deepening of reform and open police, Tourist attractions as the core elements of the tourism industry, highlights its growing economic value. As one of development main bodies, The contradictions of Invest in the development of tourist attractions has always been the subject of academic debate, the focus is the involvement of private enterprises. Private capital and management methods were introduced to the development of tourist attractions, it accelerates the pace of development of the local tourism, but it also has such problems: whether the right of operating the tourist attractions can sell, and the game between the benefits related bodies and so on. The development of tourist attractions is the first step in the development process, whether the choice of the development of models is correct, is often directly the vitality of the development of tourist attractions, and has a strong practical significance.Mian Shan is a successful case. of private capital involved in the natural scenic spots in Shan Xi Province. the intervention of San Jia coalification Ltd. makes Mian Shan becoming one of ten well-known scenic spots in Shanxi Province, which is obscurity for decades. Under the guidance of the concept of sustainable development in scenic areas, San Jia coalification Ltd adopted a development and protection of parallel strategy, resolved the contradiction between development and protection in a certain extent. However, the enterprise of natural scenic spots still has many problems, such as the purpose of corporate profit and the level of awareness to the protection of resources. these will affect the effective protection of scenic areas and development.From private enterprises’s angle, the use of the development model principle of tourist attractions and field survey methods, The article took a number of field surveys about process of Mian Shan scenic development, resources to product conversion process, management and operation system, as well as present situation of management and operation in Mian Shan. After the ponder and analysis, the development model of Mian Shan Scenic Spots is Summarized as : the government provides the resources, the enterprise provides the capital, under the premise of ecological protection, the government authorizes large-scale coal Private enterprise to develop and manage the tourist resources in quite a long time by itself.From the investigation and the research, we can see that the development of scenic Mian Shan reducing the financial burden of the Jie Xiu government, realizing the separation of three powers: proprietary power, administrative power, operation power, promoting the development of the Mian Shan scenic, forming a distinctive product of the scenic, driving the economic development around the scenic area’s, however, private enterprises takes a number of issues for the future development of Mian Shan, such as The scenic area plans is unreasonable, the theme of the development is not clear, travel involved projects is not much , The product development depth is insufficient, the Government and other administrative functions is missing. Through the interview with Mian Shan administrative personnels, the staff, the local resident, as well as tourist, under the premise of Developing Process and Present Situation of Mian Shan, This paper summaried and analysised the development model of Mian Shan Scenic Spots in Shan Xi Province, which is developed by Sanjia Carbonificates the Limited company, provide some comments and suggestions for the further development of Mian Shan Scenic Spots, provides the reference for the same type of enterprises, and hoped that this model of the development of scenic spots can be promoted, as the Shanxi Province, as well as national development of a tourist attractions.
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