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Heze Mobile Group Product Marketing Strategy

Author: LiZuo
Tutor: XuRuiPing
School: Xi'an University of Technology
Course: Business Administration
Keywords: Group's products Market segmentation Marketing Strategy Marketing Mix
CLC: F626
Type: Master's thesis
Year: 2009
Downloads: 45
Quote: 1
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Abstract


As the communications industry ARPU value voice services continue to decline , the enterprise market, the performance of our customers out of the \provider's attention. Beginning in 2006 , the major telecom operators have made it clear that \So, take the communications industry leading China Mobile Communications Corporation , which in turn how the municipal corporation to carry out under the corporate strategic goals Group product marketing job? Article in the collection of large amounts of data , based on the marketing management theory and its main contents made a more detailed elaboration . Heze mobile company as the research object , starting with the business environment , the industry environment , the competitive environment and consumer demand four aspects of our products market and external environment analysis , and in -depth company research , based on the completion of the internal environment of the Group's products, market analysis, identify the company's current problems . Then conduct a market survey through questionnaires , identified Heze Mobile Group products marketing goals. Then the market situation of our products according to the company , presented by the product strategy, channel strategy, marketing strategy and pricing strategies of four components of the marketing mix strategy , this marketing mix strategy to further expand the market share of the company plays a reference. Finally, the implementation of marketing strategies for the three aspects of the proposal put forward : Reshaping the Group's product marketing concepts, strengthen the marketing team building and management, effective control of marketing strategy. Heze Mobile Group products through market analysis , this paper proposes a group product marketing strategy and implementation recommendations on the products Heze Mobile Group provides a guideline for further development , but also for other companies in the same industry marketing strategy has improved certain reference value .

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