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Zhangjiajie Tobacco Bureau boutique 88 cover Honghe brand development strategy research

Author: LiYunHua
Tutor: ZhangYing
School: Central South University
Course: Business Administration
Keywords: Brand development Market segmentation Market positioning Resource Optimization Competitive Strategy
CLC: F426.8
Type: Master's thesis
Year: 2009
Downloads: 52
Quote: 1
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Abstract


In recent years, continue to deepen the reform of the country , such as the separation of industrial and commercial , to break the tobacco market areas blockade, promote the strategic restructuring of enterprises and brand of cigarette industry to rationalize the industry, asset management system , establish a sound corporate governance structure , the tobacco industry in the tax revenue growth , product quality , and the formation of a unified national market , big business , big brands continued expansion , cost control , run -effectiveness has been significantly improved . With the steady progress of the industry internal reform and the implementation of this strategy , the industry deepen reform , promote reorganization to the joint , common development strategy for the gradual completion of the task , the industry will have a good market environment , the integrity of the system and scientific management system , enterprise organizational restructuring , brand nurturing strategic promotion in place , will make the optimal allocation of resources and the effective use of the competitive strength of the industry as a whole will inevitably be greatly improved . Based on the analysis of the background and competitive strategies of the tobacco industry at home and abroad to conduct research on the city 's tobacco market , thereby introducing a linear regression theory \market demand forecasts derived \\the brand development strategy and an implementation steps , and from both sides of the supply organization and supply of goods to be managed to ensure that the \Finally, the \The full text of clear thinking , the structure is simple , practical guidance role .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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