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Research on Marketing Strategy of Huashizaoyuan Real Estate Project

Author: LiuShengPing
Tutor: SuJuNing
School: Xi'an University of Technology
Course: Business Administration
Keywords: Real estate market Market segmentation Market positioning Marketing Strategy
CLC: F293.3
Type: Master's thesis
Year: 2009
Downloads: 134
Quote: 1
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Abstract


Along with the continuous development of China 's economy , the real estate market is increasingly mature standard . Between real estate companies and more intense competition , at the same time the importance of the real estate marketing has become more obvious . Flower Market the jujube Court of real estate projects is the Beijing Real Estate Development Co., Ltd. , an upscale residential projects . Market in the face of fierce competition , consumer demand diversification , the variability of the market environment , research Flower Market the jujube Court of real estate projects marketing problem has practical significance . In this paper, the combination of modern marketing theory as well as qualitative and quantitative analysis method to study the marketing strategy of the the flower market jujube Court of real estate projects . First , carrying out a large number of on the basis of market research , market environment facing the project is a comprehensive SWOT analysis . Second, the breakdown of the Beijing real estate market , based on the resource advantages of the enterprises have to select the target market and market positioning of the product . Finally , the development of the project 's marketing mix strategy and marketing strategy implemented safeguards . Determine the different stages of the project life cycle and its marketing strategy, product strategy , and the creation of the Beijing Urban Construction \In the pricing strategy , the use of cost-plus pricing method to determine the sales price of the project , with Dikaigaozou strategy for market penetration , differential pricing to meet the needs of differentiated and appropriate discount . Select agents indirect sales channel strategy , carry out online sales and the opening of the second marketing channels . To newspaper advertising, promotion strategy , focus on selling skills in the marketing staff , the principle of good faith and public relations - oriented marketing .

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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