Dissertation > Excellent graduate degree dissertation topics show

Modeling and Analyzing in Civil Aviation Customer Loyalty

Author: LingYuanChen
Tutor: CaoLi
School: Nanjing University of Aeronautics and Astronautics
Course: Traffic Information Engineering \u0026 Control
Keywords: Civil Aviation Customer Loyalty Partial Least Square Structural Equation Model Prediction model
CLC: O242.1
Type: Master's thesis
Year: 2009
Downloads: 66
Quote: 1
Read: Download Dissertation

Abstract


Keeping the former customers to the maximum extent is so important for the future development that civil aviation corporations in different countries pay a lot of attention to improve the loyalty. Studying the influencing factors of the customer loyalty is good for the civil aviation corporations to improve their service level and decrease their operating costs.Based on Partial Least Square-Structural Equation Model (PLS-SEM), the paper proposed a Civil Aviation Customer Loyalty Model (CACLM) to test customer loyalty. Combining with the practical collecting data, the influence of different variables on the customer loyalty was analyzed through loyalty indexes. It could provide a new studying way for the civil aviation corporations to improve their customer loyalty. The result of quantitative analysis showed that safety was the most important factor affecting the customer loyalty. The second and the third were enterprise image and perceived quality respectively.Loyal customers are important intangibles of enterprises, and they contribute to the sustainable development of enterprises. With the characteristics of the civil aviation enterprises at the current stage, the paper improved customer loyalty, set up the decision-making service system, and focused on how to use loyalty prediction model to improve the service level of the enterprises. Based on the quantitative index of loyalty models, the paper made the strategy to improve the loyalty with partial least squares prediction methods on small sample set. The effectiveness of the method was verified through the example too.

Related Dissertations

  1. Simulation System of the Vehicle Experiment of the Inertial Platform and Research of Identification Method,TN966
  2. Research on Effect Relationship of the Innovation Resources Environment, Technological Innovation Capability and the Innovation Performance,F273.1
  3. Study on Quality Change and Prediction Model for Shelf-life of Chilled Pork,TS251.4
  4. Study on Quality Changes and Firmness Prediction Model of Loquat Fruit after Harvest,TS255.4
  5. A Study on the Predictive Model of Health Assessment in Li River, Guiling, Guangxi,X826
  6. Predicting Wheat Grain Yield and Quality Based on Population Indexes and Nitrogen Nutrient Status,S512.1
  7. Genetic Dissection and Elite Allele Identification of Seed Traits in Soybean Cultivars Released from Huanghuai Valleys and Southern China,S565.1
  8. A Photo-Thermal Model for Predicting Growth and External Quality of Dendrobium Nobile in Greenhouse,S682.31
  9. Studies on Changes of Quality Characters and Prediction Model of Postharvest Tomato Fruit,S641.2
  10. Studies on Prediction Models for Fruit Decay and Shelf-Life of Postharvest Chinese Bayberry,S667.6
  11. Study on Vertical Coordination and Cow Breeders’Quality Control in Nanjing,F322
  12. Traffic Prediction Model Based on Wavelet and Markov,TP393.06
  13. Research on Dynamics Performance and Optimal Design for Constrained Damping Vibration Isolator,TB535.1
  14. Study on the Energy Efficiency Prediction Model of the Plant of Central Air-conditioning System,TU831.4
  15. The Effect of Health Belief on Condom Use Behavior among Female Sex Workers in Low-grade Areas,R181.3
  16. Using the Theory of Planned Behavior to Investigate the Influencing Factors of Condom Use Among FSWs Who Are in the Low Grade Entertainment,R181.3
  17. Strain hardening austenitic stainless steel 022Cr17Ni12Mo2 low cycle fatigue properties of,TG115.57
  18. Analysis on the Indicator Thresholds of Roads’ Grade Length and Gradient in Xinjiang Main Roads Safety Evaluation,U412.3
  19. The Research on Temperature Distribution of Asphalt Pavement in Gansu Province,U416.217
  20. Research on the Void Prediction of Cement Concrete Overly on Old Cement Pavement after Rubblization,U414
  21. Estimation Model of Asphalt Content for SAMPAVE Stress Absorbing Layer Mixture,U414

CLC: > Mathematical sciences and chemical > Mathematics > Computational Mathematics > Mathematical modeling, approximate calculation > Mathematical modeling
© 2012 www.DissertationTopic.Net  Mobile