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Commercial websites operating data mining and analysis

Author: WuFeng
Tutor: ZhangPing
School: South China University of Technology
Course: Applied Computer Technology
Keywords: Business Intelligence Web Mining Classification and Regression Trees Predictive Modeling
CLC: TP311.13
Type: Master's thesis
Year: 2009
Downloads: 209
Quote: 0
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Abstract


Business intelligence technology to enable enterprises to quickly analyze data techniques and methods , including the collection , management and analysis of data , such data into useful information . With the development of trade networks , e-commerce application business intelligence technology for data mining and analysis has become increasingly important . This paper describes research significance of business intelligence and business intelligence core technology, and a brief introduction to commonly used data mining techniques and key applications, and then shop for C2C mode network operating records as raw data through intelligent analysis tools in SPSS Clementine the classification and regression tree CART approach to data modeling and analysis . Mainly from the classification and regression tree construction , regression tree pruning and regression trees assessed three steps up from the merchant store credit , commodity price, geographical location , etc. to investigate the correlation with the sales of goods and an important influence factor . In addition, from the classification decision tree C5.0, CHAID, QUEST algorithm modeling results with CART algorithm modeling results were compared with the advantages of classification and regression tree analysis . The purpose of this paper is to help businesses improve services and the provision of network to meet the needs of online shoppers marketing decisions , to improve the sales network has practical significance.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Programming > Database theory and systems
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