Dissertation > Excellent graduate degree dissertation topics show

Customer Relationship Management System Design and Implementation

Author: DingYongYi
Tutor: YeZuoLan；ZhangMing
School: University of Electronic Science and Technology
Course: Software Engineering
Keywords: Customer Relationship Management System Asp.net Technology Three-layerStructure B/S Model
CLC: TP311.52
Type: Master's thesis
Year: 2011
Downloads: 112
Quote: 1
Read: Download Dissertation

Abstract


With the development of information technology and the popularity of network, informatization has been playing an important role in all kinds of industries and has become one of the most important measures that a lot of small and medium-sized enterprises take to gain competitive advantage in the marketplace. Based on the case of HOLA Shanghai Retailing & Trading Co., Ltd, which has expanded its sales scale but still has no systematic customer management measures, this essay focuses on the research and study of customer relationship management system. The aim of this research is to design and construct a customer relationship management system which is practical and easy to operate for all the staff in the company’s marketing department.The first part of this research includes a thorough investigation into the relevant departments of the company, analyzing customer relationship management system and giving a detailed report of need analysis; Secondly, based on the user’s specific needs, a system scheme is proposed. The scheme adopts the data access and the separated application of three architecture framework, using asp.net technology in Visual Studio 2008 development platform combined with SQL Server 2005 database to realize the customer relationship management system based on B/S model. Again, with the proposed scheme, the five functional applications are achieved including marketing management, customer management, service management, customer analysis and system management. It’s worth mentioning that with the function of marketing management, marketing information can be shared and sales plans can be reported. With the function of customer management, the company’s customer information can be managed systematically to effectively avoid the loss of customers. With the development of the customer analysis function, valuable reference data are collected to help company authorities to make decisions. Finally, the validity of the system is verified by unit test, integration testing and performance testing.This research paper, putting the concept of software engineering into the application of customer relationship management system, illustrates the system planning and development process by need analysis, framework design, detailed design, code implementation, and system verification. The final system has the characteristics of easy and stable operation, friendly interface, convenient maintenance, high speed and high data safety.

Related Dissertations

  1. Research on Magnetic Field Sensor Based on GMI Effect and Geomagnetic Matching Algorithm,P318
  2. EDM Electrode Wear Mechanism and Control Research,TG661
  3. Experimental Study on Pyrolysis and Combustion Characteristics of Paint and Tar Based Single Hazardous Wastes,X705
  4. Powered Activited Carbon-UF for Treating Micro-polluted Surface Water,X703
  5. Design and Research on Stabilization Loop of Gyro Stabilized Pod Control System,V241.5
  6. Satellite Attitude Control Methods Using Only Magnetorquers,V448.222
  7. Investigation of Turbine S2 Stream Surface Direct Problem Aerodynamic Optimization Design,V235.11
  8. Temperature Drift Modeling and Compensation of Fiber-Optic Gyroscopes,V241.5
  9. Research on Models and Simulation of Electromagnetic Railgun Exterior Trajectory,TJ399
  10. The Technological Parameter Analysis and Influencing Factor Research on RUV4 Automobile Ignition Coils,U463.64
  11. The Study of Control Algorithm for Automotive Power Window Based on Lin Bus,U463.6
  12. The Research of Residential Community Design of Vanke Model,TU984.12
  13. The Equivalent Circuit Model of Radial Vibration Mode Piezoelectric Transformer and Its Application,TM406
  14. Research on Compensation of Hysteresis in Piezoceramic Actuators,TM282
  15. The Design and Accomplishment of Simulition Platform for Voltage Clamp Experiment Based on Cell Electrophysiological Model,R318.0
  16. A Study of the Application of TBLT to English Teaching in Rural Middle School,H319
  17. Quantitative evaluation model based on information entropy of the classroom observation,G632.4
  18. High school politics,the new curriculum reform classroom teaching model to integrate exploration,G633.2
  19. Research and Implement of SDO Model in University Enroll System Based on SOA,G647
  20. Multiple ANN/HMM Hybrid Used in Speech Recognition,TN912.34
  21. Superresolution of Hyperspectral Images Based on Spatial-Spectral Information Coordination,TN911.73

CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
© 2012 www.DissertationTopic.Net  Mobile