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Research about Manifestations of Body Advertisements in Urban Public Buses

Author: LiuMengXi
Tutor: LiuLin
School: Hubei University of Technology
Course: Art of Design
Keywords: urban public transport Body advertisements manifestations
CLC: F713.8
Type: Master's thesis
Year: 2009
Downloads: 179
Quote: 2
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Abstract

Advertisements ’ manifestations are advertisements from the concept of abstract thinking to Specific performance Of The actual physico-chemical information, is Preferred embodiment of the visual manifestation of the aesthetic rules, urban public transport are emerging development of modern mass media ads, it’s the sound development come from it’s Inseparable with urban resident’s Daily life and Urban road construction, Advertisements using urban public transport as the carrier of Information dissemination convey a variety of information for urban residents and affect urban residents’ Purchase tendency, and Becoming a hot selection when merchants publicize their merchandise for its unique advantage. Urban public transport to urban public transport for advertising information carrier, to the urban dwellers of all kinds of information transfer, affects the tendency of urban residents to purchase and receive feedback on the information first with the following improvements. Bus ads for its unique advantages as a business into the most popular choice of promotional products. Through all the streets in a city bus ad plays from the side of urban construction, the city’s important role in the overall impression. However, the urban public transport advertising norms have yet to mature when the specific development has been rapid, resulting in poorly designed bus uncivilized content ads can be seen everywhere in the flow of these ads are not appropriate to our lives, our city a great negative impact. Regulate urban public transport vehicle design and advertising content to improve the performance of public media, the media can continue to protect the public health development.Paper advertising to urban public transport directions for research in the reference and the City, public transport, outdoor media, print ads, advertising and communication, design theory of psychology-related books, literature, combined with the local public transport in Wuhan advertising cases and for this proposition to the market survey data, the concept of urban public transport body, common types of visual elements, characteristics of public media, advertising and the city to study the interplay of content, is divided into four parts, the first part of the main body from the urban public transport advertising the historical background of the status quo at home and abroad, need to be addressed, such as the significance and innovation literature review. The second part of the city bus from the concept of advertising media and the public the advantages of the unique characteristics and communication to analyze its effects on the impact of advertising, combined with analysis of common examples of the type of advertising, advertising and urban interaction. The third and fourth parts of the body-part analysis of the design of forms of advertising, and urban public transport element of the design principles of advertising, design process. In the course of trying to identify the potential problem of advertising and design of the reasons for the law, with a view to enable public transport to be better advertising media development.

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