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A Study on the Service Strategy of 3G Mobile Communication Market in Wuhan

Author: LiWenWen
Tutor: ChengHaiFang
School: Huazhong University of Science and Technology
Course: Management Science and Engineering
Keywords: The third generation mobile communication technology Mobile network operators Principal Component Analysis Cluster analysis Association analysis
CLC: F626
Type: Master's thesis
Year: 2009
Downloads: 25
Quote: 0
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Abstract


After more than ten years of development , the third generation mobile communication technology (3G) gradually developed international 3G mobile communications market is slowly stabilizing . The 3G operator license issued in China , Chinese mobile operators to deploy 3G services provided legal permission . However , from the development of the international 3G mobile communications market and operational conditions to analyze the successful operation of the 3G mobile communications market requires more than a license to operate , operators also need to be prepared from multiple . Firstly, the summary of the domestic and international development of 3G mobile communication market success and failure mode . Influencing factors on the development of 3G mobile communications market at home and abroad on the basis of the design of survey questionnaires, to understand the demand for 3G mobile communications market in Wuhan situation . Firstly, the use of principal component analysis method to analyze the influencing factors of consumer demand of 3G mobile communication services ; composite score based on principal component analysis , cluster analysis of sample data , will have similar consumption characteristics of mobile communications services consumer classified as a class ; Finally, the use of correlation degree analysis method to analyze the degree of association between the various services in the 3G mobile communication services when consumers choose . This article will at home and abroad 3G experience in the development of the mobile communications market research combining empirical analysis with the mobile communications market in Wuhan , Wuhan mobile communication operators provide 3G communications network coverage , 3G communication technology upgrade 3G service terminal customization 3G services innovation 3G service tariff policy , 3G service brand founded strategy . I hope this article to take related services strategy to Wuhan 3G mobile communication operators , play their own existing advantages , and actively carry out 3G services to provide effective and feasible recommendations .

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