Dissertation > Excellent graduate degree dissertation topics show

Research on Project Scope Management in Marketing Project of Telecommunication Company

Author: LuYaPeng
Tutor: HeZuo
School: Beijing University of Posts and Telecommunications
Course: Project Management
Keywords: Marketing Project Project Scope Management Customer Value
CLC: F626
Type: Master's thesis
Year: 2009
Downloads: 19
Quote: 0
Read: Download Dissertation

Abstract


Being accelerating in the reforming process of China’s telecommunications market, as well as breaking the existing monopoly and introducing market competition, telecom operators increasingly and fiercely compete in market. Fixed-line telecommunication operators once the monopoly market, while facing fierce competition between each other, and are also frequently respond to the challenges launched by mobile operators.In order to meet the fierce market competition, fixed-line telecommunication operators are putting in a lot of manpower, materials and capital,in order to enhance marketing efforts and expand market share.In the age of customer demand personalization, differentiated development, and the homogenization of telecommunication product, fixed-line telecom operators need to increase their planning and organizing skills to manage the marketing activities,and premote the effect of using enterprise resources,as well as improving efficiency of customer marketing.Through the application of project scope management, they can regulate the marketing activities of the planning process,control project scope, and improve the capacity of marketing project implementation, ultimately, to improve marketing performance.This paper study the planning process of the marketing activities in telecom operators,introduce project management knowledge and customer value analysis theory and promote a suggestion of improving operators’planning capacity in marketing process.This paper consists of four chapters:The first chapter briefly summarizes the competition situation of the domestic telecommunication market, and explains importance of introducing project management in the process of the telecom operators’marketing activities.The second part analzes the application of project scope management theory in the process of marketing activities in telecom operators.The third part analyzes the usage of customer value management theory in the telecom operators marketing organization. The last part studies a marketing project of the Beijing Netcom, and provides final advice for improvement.

Related Dissertations

  1. Research on Audience Value in Proffessional Basketball League,G841
  2. Research on Influencing Factors of Relative Customer Value,F224
  3. Shenzhen Tyco Electronics Ltd. Customer Relationship Management,F426.63
  4. Dongfeng Fengshen H30 Cross models project scope and schedule management research,F426.471
  5. E-commerce to promote the project Improvement of the corporate network,F724.6
  6. Based on the project scope management of enterprise business process optimization studies,F426.6
  7. Airport VIP Services Analysis System Design and Implementation,V351.3
  8. Customer value assessment based on comprehensive foreign trade enterprise channels of customer classification,F752;F224
  9. Research on Improvement of Real Estate Company Competence Based on Customer Value,F293.33
  10. Ningbo "Shi Mao Recording" Old Brand Marketing Project Feasibility Study,F719.3
  11. Brand Competitiveness Research Based on Customer Value,F273.2
  12. Classification of Customer Value Based on Rough Sets - Neural Network,F224
  13. The Research of Customer Value Management for Cosmetics Retailers,F416.72
  14. Project Management on Subaru Automative Exhibition in Wuhan,F416.471
  15. Project Scope Management Research on the Construction Project of the State Assets Administration Committe Videoconference System,C931.4
  16. The Empirical Study of the Effect Customer Value to Customer Loyalty Under B2C E-commerce Environment,F724.6;F224
  17. Research on Mobile Phone Chain Retail Enterprise’s Function Change and Their Marketing Strategies,F721.7
  18. Research on Supermarket Customer Relationship Management System Based on Agent,F717.6
  19. Study on the Pricing of Online Game Virtual Product Based on Customer Perceived Value,F274;F224
  20. ZG customer value assessment of the mobile group of companies and applied research,F626
  21. Shenzhen Telecom IT/ISO20000 Run Service Management System Project Scope Management Research,F626

CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
© 2012 www.DissertationTopic.Net  Mobile