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Business Plan of B2B E-Market Place for Travel Products

Author: ZhongGuang
Tutor: LiangJingRui
School: South China University of Technology
Course: MBA
Keywords: B2B e-Market Place Group aviation passenger tickets Destination tour service
CLC: F724.6
Type: Master's thesis
Year: 2011
Downloads: 160
Quote: 0
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Abstract


Nowadays, following the development of information technology, consumption of travel services has been leading to mobility internet generation. But in tourism, purchasing of group aviation tickets, railway tickets and tour services still stay in the offline section. Traditional group travel service includes original transport service and destination tour service. Due to without ticketing license, a large part of travel industries need ticketing service by aviation ticketing agents. And then they also need travel service by the travel industries at regular travel destinations. Because of geographical difference and middlemen’s interception, ticketing agents and tour service suppliers cannot make an efficient communicating channel with travel industries. As asymmetry at marketing information, travel industries must pay more costs for the services in group aviation passenger tickets and tour services. Under the background which domestic tourism has been growing rapidly, internet and e-commercial technology has been upgrading continuously, e-commerce becomes a more and more important method for travel marketing. Using e-commerce method, we can setup B2B(Business To Business) e-Market Place to built a convenient channel between travel industries and their suppliers. Though the e-Market Place travel industries can save their purchasing costs, aviation ticketing agents and tour service providers can get more incomes. Using the e-Market Place to play the role of integrating marketing resources, to play the role of middlemen, and get service incomes from the trading flows.Now, the article will analysis the realistic possibility, operation, incomes and benefits of B2B e-Market Place for group aviation passenger tickets and travel service trading, and make business plan.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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