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The highway passenger competitive strategy analysis

Author: LiuSong
Tutor: YuHaiZong
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: Highway Passenger Competitive strategy
CLC: F542
Type: Master's thesis
Year: 2008
Downloads: 53
Quote: 1
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Abstract


Built as highway , highway passenger transport in China has been a lot of development . But in the process of development , highway passenger transport gradually revealed a low level of organization as well as the problem of excess capacity , serious constraints to its development and enhance competitiveness . At the same time , the rise of high-speed railway passenger highway passenger brings a huge impact and influence . In order to actively respond to challenges in competition for development , the paper argues , highway passenger transport should take the following competitive strategy specifically addressed : first, to increase the highway Passenger degree of organization , to promote highway passenger transport scale , intensive operations . Second , scientific configuration capacity , improve the highway passenger capacity surplus situation . Third , highway passenger transport enterprises should change the traditional \The preface of the thesis describes the background of this study , the significance and the structure of the article , the body is divided into five parts . The first part of highway passenger Overview . Main highway passenger transport development in China , and to analyze the existing problems . The second part the passenger market analysis . Passenger market segments, structural change and the status quo of China 's passenger market , major competitors railway passenger high-speed highway passenger transport and highway passenger transport on the basis of the above analysis should take competitive strategy . The third part specifically addressed the highway passenger improving the degree of strategy . Motorway organized by introducing the concept of analysis of the need to improve the degree of organization of highway passenger transport , and eventually put forward specific measures . The fourth part is the capacity allocation strategy . Rational allocation of capacity strategy for the problem of excess capacity, highway passenger transport . The fifth part of the marketing strategy of highway passenger transport . Based on the basic framework of the general theory of marketing , combined with the actual highway passenger transport enterprises , elaborated highway passenger transport marketing strategy from the five aspects of product strategy , brand strategy , pricing strategy , channel strategy and promotional strategy .

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CLC: > Economic > Transportation and economic > Land,road transport economy > Chinese land,road transport, economic
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