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Strategy Research of China Navigation Mobile Industry

Author: YangPing
Tutor: LiuKeXuan
School: Beijing University of Posts and Telecommunications
Course: Business Administration
Keywords: navigation mobile industry chain development strategy
CLC: F426.6
Type: Master's thesis
Year: 2009
Downloads: 36
Quote: 0
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With the development of internet industry and mobile communications industry, navigation mobile industry become one of the quickest and biggest valued industry in information field. At present, navigation mobile industry in our country has entered a large-scale, specialization, industrialization and diversification stage. Consumer’s demand for navigation mobile is showing explosive growth.Enterprises in navigation mobile industry chain are hoping to be able to continually develop and grow, while complex and volatile market environment make them faced risk and obstacle frequently. Therefore, managers formulate and implement appropriate development strategies are critical, not only related to competitive advantage and superior performance, but also to the enterprise development and survival trends.Therefore, this paper describes the strategy of enterprise in navigation mobile industry chain, focus on the strategy of the future chain leader, telecom operator, and provide reference for them to improve their market position and development space.

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