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This century , the Chinese real estate industry into an unprecedented period of rapid development , in the development process showed rapid development of the real estate business , and higher profits , but due to the rapid expansion of the real estate companies and real estate industry itself , the real estate companies to quickly the development is also facing a variety of financial risks . In addition, since the U.S. financial crisis to China's macro-economic and real estate market has brought no small impact, enterprises are faced with the real estate market risk can not be ignored as well as investment and financing risks , if the lack of means to deal with these risks or mishandling , will give enterprises lead to serious losses and even bankruptcy crisis . This paper studies the real estate companies how to effectively identify, assess and control financial risks . First of all proceed from the theory of financial risk , the operational characteristics of the real estate enterprise funds , corporate financial risk management of the status quo, the main causes of the main types of financial risk , financial risk , on this basis, respectively, from the real estate business investment and financing are two main aspects to illustrate the real estate business in the financial sector how to effectively identify and assess risk . Which the investment risk is divided into macro risk and micro risk , respectively, the use of the the foam measurement methodology, and the the Var value method to assess the macroeconomic risks , comprehensive fuzzy evaluation method to assess the microscopic risk ; financing risk into the risk of short-term debt and financial leverage risk to analysis and evaluation . In addition, in order to establish intuitive and effective system of financial risk forecast the real estate business , to improve the overall business operation stability, security , so in the collection and analysis of the financial indicators of the real estate companies on the basis of the establishment of the financial crisis early warning model to reflect the enterprise as a whole financial position and to predict the possibility of an enterprise financial crisis , the real estate business can be fully prepared to take measures to avoid the occurrence of the financial crisis .
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