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A Strategy for Job-seeking from the Perspective of Total Marketing with HMEEC Graduates as a Case Study

Author: ZhangXiLing
Tutor: WangBo
School: Tianjin University
Course: Business Administration
Keywords: Overall marketing STP theory Higher Vocational Education Graduate Employment
CLC: F249.2
Type: Master's thesis
Year: 2009
Downloads: 37
Quote: 0
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Abstract


At present, China has entered the third since the peak of employment in the reform and opening up . 2006 , the number of college graduates nationwide 413 million people , 495 million in 2007 , close to 600 million in 2008 . Compared with the previous , current contradictions of China 's higher education has been transferred from the \In the overall employment situation is grim circumstances , the greater the impact of vulnerable groups as colleges and universities in the vocational college . Number and the number of graduates of vocational colleges accounted for half of higher education , vocational college graduates are able to full employment , related to the vital interests of our students and their families , related to the stability of the country , the relationship between to social harmony , but also to the further development of higher vocational education . This paper attempts from a marketing perspective , explore the employment problem of graduates of vocational colleges of Henan Mechanical and the College ( HMEEC ) under the conditions of a market economy . The full text is divided into six parts . The first part of the difficulties and contradictions in the process of the development of higher vocational education , leads to the importance and urgency of vocational college graduates work , Henan Mechanical College Employment status quo , the significance, direction and route . The second part introduces the overall marketing and STP theory . The third part of a concrete analysis of the current situation of higher vocational education in China , clear the practical needs of higher vocational education , development direction and forms of employment of college graduates and employment characteristics . Part IV discusses the feasibility of marketing theory to the Employment of College Graduates work on the STP theory , the overall marketing theory in vocational college graduates work . Part V of Henan Mechanical College Graduates Employment status quo to make the diagnosis , and the SWOT analysis, clear school graduates face the employment environment and their own advantages and disadvantages . Part VI of the results of the analysis of the five parts , based on the conditions of the overall marketing concept , countermeasures and suggestions to solve Henan Mechanical College Graduates Employment .

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CLC: > Economic > Economic planning and management > Labor Economics > Countries in the world of labor economic profile > China
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