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With a long history and profound cultural background, China is renowned for valuing ritual and ceremonies ever since ancient times. For thousands of years, our ancestors have created thousands of all-embracing cultural artistic works. Every dynasty had a lot intercultural communications and cultural artistic works. According to preliminary statistics, the proportion of national cultural industries accounted for more than or close to five percent and has become a pillar industry for economic development for Beijing, Shanghai, Guangdong, Hunan, Yunnan, Hubei and other provinces in 2010. International practice shows that when the per capita Gross Domestic Product reaches 3,000 U.S. dollars, the cultural consumption will get into a rapid growth stage. Now, China’s per capita GDP has already reached 4,000 U.S. dollars, the spiritual and cultural consumption of urban and rural residents show a high-grade, high-quality and personalized trend. In the domestic consumer market, compared to the huge cultural gifts consumption market, there is still lack of systematical franchised business of cultural artistic works. Therefore, the industry and the company’s strategic development of gifts will become more important.Live the gift industry,D&M in order to compete in the market environment , through the external analysis of the entire market, to seize the characteristics of their own businesses,while also focusing on the integration of resources. D&M resources is customer resources, After several years of development, media companies have a long life like China, Bank, Hua Tian Group, Zoomlion and some government units, important customer, but also actively explore the development zone of some high-quality customers.Company on a regular basis to maintain communication with these large customers, as is a clearer understanding of customer needs, understand customer culture, the culture of the customer and products will combine to produce high-value gifts for customers. Product innovation is a media company focused on the dragon, is a competitive weapon in the market, the product will have a direct relationship between the success or failure of the mall, we believe that every gift enterprise should have the same spirit of innovation, competition with the industry have the same gift greater leadership. On the marketing front, out beyond our own sales team, through agents and distributors to reach out into the province each enterprise to the city,we alsodevelop a mediator of relationship marketing, more clients in obtaining benefits and resources while also promoting Long media brands.Diversity in product structure, the high, medium and low end products are all kinds of business, with low to high to innovation tree brand to brand with the benefit. Customer base, combined with the advantages of manufacturers to promote the rational allocation of resources diverted, complementary advantages, the best combination. Build the most extensive coverage in Hunan province, the most influential and most complete variety of gifts, cultural gift to establish the first-class enterprise. Through the company’s operational base in recent years, within three years the company’s top three position. Across the province and city has its own products, agents, establish and improve the company’s sales network. Gifts of high, med, go hand in hand to resist, and so high with low, high-end brand tree, brought out in benefits, low-end market share of strategic planning.
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