Dissertation > Excellent graduate degree dissertation topics show

A Study on E-commerce Development Strategy of China Mobile Guangdong Branch

Author: LinJianFeng
Tutor: LuYaoBin
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Marketing Strategy Electronic Commerce Electronic Shopping Mall
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 139
Quote: 0
Read: Download Dissertation

Abstract


The telecommunication industry is a high-speed development of the industry. The product and the technology rapid development, and the market competition are more and more fierce. Under the background of the economy and social transformation, the telecommunication operators also actively carries out its development strategy by the scale leadership to the scale benefit transformation. The goal is that excavate new profit in business in a limited market. Since the 1990s, the rapid development of e-commerce, make it become the important component of the Internet application. China mobile communications company as a mobile communication company put forward the leading operators from“Mobile Communication Expert”to“Mobile Information Expert”strategic transformation, which focuses on E-commerce. CMCC can provide a complete service, and opened the various service channels. CMCC to keep high market competitiveness must rely on electronic channel to further E-commerce.In the above research background, this paper summarizes the domestic and international marketing theory development, and reviews the research results of the electronic commerce. Through the research of the current domestic and international E-commerce status quo, for CMCC Guangdong Company into E-commerce field put forward specific strategic advice.This paper elaborates the research background, the research significance, and relevant literature and theory of summarizes briefly. Then on to CMCC Guangdong Company E-business strategy implementation of internal and external environment of the resource capacity to conduct in-depth and detailed analysis, analyzes its external and internal superiority and the insufficiency. Then the CMCC Guangdong Company SWOT analysis, found the implementation of e-business strategy strengths, weaknesses, opportunities and challenges, and thereby more clear of specific measures. Finally, this paper according to the transaction type and user group for market subdivided; respectively determine various products of target population. Also according to the basic theory of marketing management, the basic method, will practical problems, and puts forward the combination with the CMCC Guangdong Company E-commerce concrete implementation strategy. Finally in order to ensure the effectiveness of strategy implementation, this paper puts forward the safeguard measures for implementing strategy.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Marketing Strategy for Acetic Acid in CE Company,F274
  4. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  5. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  6. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  7. Tianjin Zhongxin Pharmaceutical Marketing Research and Planning Huoxiangzhengqi particles Listing,F426.72
  8. E-commerce site based on ASP technology design and implementation,TP393.092
  9. Campus e-commerce solutions,TP393.09
  10. Research on the Strategies and Patterns in the Internet Marketing of China’s Agricultural Products,F274;F49
  11. The Structural Optimization and Marketing Strategy of Qilu Bank Online Banking Product,F832.2
  12. Research on Building Village Bossiness Circulate Information System,F259.2
  13. Design and Implementation of Sales Online System of Recharge Card,TP311.52
  14. The Research of Development Strategy of China Market for ETI Corporate,F426.3
  15. DBL new product marketing strategy research,F274
  16. Brands Development Analysis of Hengda Real Estate,F293.3
  17. Study on A’S Marketing Strategy for Its Mobile Business after the Restructuring,F626
  18. IWOM impact on consumer behavior and marketing strategy,G206
  19. Hunan Cable Group Marketing Strategy,G229.2
  20. Research of Domestic Market Strategies of the Yangzte River Cruise VC Company,F552.6
  21. Chinese high-end children's clothing brand marketing strategy research,F274

CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
© 2012 www.DissertationTopic.Net  Mobile