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China's state-owned radio and television listed companies Development Strategy

Author: JinHaiHui
Tutor: ZhangHuiMin
School: Shaanxi Normal University
Course: Communication
Keywords: Listed companies of state - owned radio and television Media Industry SWOT analysis Development strategy
CLC: G229.2-F
Type: Master's thesis
Year: 2010
Downloads: 185
Quote: 0
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Abstract

More than 30 years of reform and opening up, the support and encouragement of relevant national policies, the media industry is constantly exploring the business model of the socialist market economy, and has made certain achievements. In the current situation of the media industry at home and abroad to stimulate competition, China's media industry to rely solely on their own accumulated very difficult to achieve a breakthrough. In 1994, the Oriental Pearl successful landing of China's A-share market has opened up a new way for media companies to achieve leapfrog development, ushered in the era of the listing also indicates that China's media industry. With the capital markets, an effective way for China's media industry is rapidly bigger and stronger. The state-owned radio and television listed company is not only an important part of the Shanghai and Shenzhen stock markets media sector, as well as leading the industrialization process of China's radio and television enterprises. Listed companies of state-owned radio and television as an important part of the cultural cause of socialism with Chinese characteristics, is related to the overall development of the broadcasting industry, the matter of national public opinion to guide the overall situation. Therefore, China's state-owned radio and television listed companies to comply with the separate listing of media enterprises knitting camp mode to achieve the operating assets of the listing and financing, to solve financial bottlenecks. Despite the the separate listing compiled camp mode has many drawbacks, such as the listed companies in the business system is not complete, independence is not strong, but played an active role in the promotion of the media industry, the process of marketization. Currently, most of the successful listing of the state-owned radio and television companies formed a diversified business structure, operating structure to gradually improve. New things in the initial stage of development, there is always imperfect, immature. The state-owned radio and television listed companies in the process of rapid development, natural many problems need to improve and perfect. Listed companies to the state-owned radio and television, as the object of study, the use of social sciences mature strategic analysis - SWOT analysis, more systematic and comprehensive look at the listed company of the state-owned radio and television. Strong advantage of the state-owned radio and television development of listed companies, but the weakness also more obvious, such as the Company does not sound institutional mechanisms, lack of business management talent, develop new business risk; external factors, political stability, economic development momentum through the study found that: cultural demand, structural reform and steadily carried out, these are important positive factor for the development of listed companies, but multinational media group focused their attention on China's media market, indicates the future development of the strength of the weakness of the state-owned radio and television listed company faces challenges . In the future on the path of development, China's state-owned radio and television listed companies facing rare opportunities for development, but also faces enormous challenges. For the current problems, the use of the SWOT matrix analysis shows that China's state-owned radio and television listed companies need to take the five development strategies: SVA listed company refinancing, new media and new technology lead to the development of listed companies; deepen the structural reform of the broadcast media, the sound of listed companies management main mechanism; strengthen the core business, ongoing brand-building strategy; diversified to promote industrialization, the road of market operation; strengthen cooperation, continue to unswervingly implement the \China's state-owned radio and television listed companies only make full use of the advantages, overcome disadvantaged efforts to seize the opportunity to successfully evade a threat to carry out good 5 grand strategy, resulting in a sound and fast development, to achieve the dream of our large multinational media group.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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