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April 30,2009, Shanghai’s the first 7-11 opened in XuJiaHui,7-11 also to join in this battle, but 7-11 on the expansion, there are still a threat to the industry and the development of a number of shops on bottleneck, because the domestic convenience store market has become saturated, the family has occupied a lot of market share, the number of various development shops have not been to the big growth, allowing 7-11 held back by the enemy.7-11 This study will examine the response to solutions, and business strategy for its research, to understand it in this competitive industry, how in the convenience store industry occupies the leading position in the full understanding of the value of goods, from customers starting situations, the first chapter in the article which first understand the background of 7-11 in a foreign country and its success in the development process, how to step by step from small to large, and the other a comparison of the convenience store to find 7-11 leading to the advantage of monopoly.7-11 in the second chapter of the marketing management strategy, logistics management, management information systems, refer this to understand the competitive advantage of 7-11, also about convenience stores operation of the key to success, which in Chapter III on the Shanghai market to understand strengths and weaknesses of competitors, and understand the 7-11 biggest rival FamilyMart of the current situation, to improve new product and new service know various convenience stores in the different mode of operation and management, understanding consumers are now thinking and their buying behavior. through this study can have a better understanding the CVS. Establish a good corporate image, enhance the value of convenience, a temperature of fast food has been a convenience store signs, to deepen ties with customers to reduce the queuing time and enhance customer satisfaction is the pursuit of 7-11, so that customers are really aware of "a 7-11 delicious."
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