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Service commitment to customer repurchase intention and word of mouth impact

Author: WangXiaoWang
Tutor: ZhangShengLiang
School: University of Science and Technology of China
Course: Business management
Keywords: Pledge Service Failure Service Recovery Recovery satisfaction Repurchase intention Word of mouth
CLC: F274
Type: Master's thesis
Year: 2010
Downloads: 252
Quote: 4
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Abstract


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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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