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In the modern corporate image of traditional graphic design application and research

Author: FuQingPing
Tutor: QianTieYu；AiMeiChang
School: Nanchang University
Course: Industrial Design Engineering
Keywords: The traditional graphic Corporate image design Nationality International
CLC: TB47
Type: Master's thesis
Year: 2010
Downloads: 210
Quote: 0
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Abstract


China has a long history of traditional graphic arts , developed to thousands of years of history ; early in the text before the birth of our ancestors began to use graphics to convey ideas and communicate feelings . In modern graphic design , \How to integrate into the modern traditional graphic visual habits , how to inject new modern form of culture, the designers have to be solved today . In China many traditional visual arts , traditional graphic is undoubtedly the focus of our study . Because it is a very close relationship between contemporary graphic design , and implies the ancient Chinese cultural practices and aesthetic psychology . Traditional Chinese pattern style , visual understanding of psychology and inner spirit , inherit and carry forward the modern graphic design is an important condition to improve . Symbol of China's traditional culture rich and varied forms of artistic expression , which is a symbol of traditional graphics the main manifestations of culture , and its mode of transmission is mainly manifested in the traditional graphic artistry and the hidden symbolism ; how its spiritual elements into a modern enterprise image designs , which requires us in the corporate image design or brand design, not only to maintain the nation's traditional features and individual enterprises , but also to meet the different countries , different nationalities as well as the aesthetic spirit of the times and the new psychological disciplines conferred technical requirements , so that the corporate image design more national character and international . How reasonable traditional elements used in modern corporate image design, how the performance of the international design language unique ancient Chinese culture , so Chinese enterprises on the international level , while design combines elements of traditional culture in our nation , both aired on national identity and the formation of systematic specific design style. Therefore, in our traditional graphic elements for applications, should not be satisfied simply borrowed , but should learn from and absorb its performance practices , modeling based on the characteristics , combined with their own characteristics, into the contemporary , a re- innovation, corporate image design and brand design with national characteristics and international .

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CLC: > Industrial Technology > General industrial technology > Industrial common technology and equipment > Industrial Design
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