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Research on the Competitive Strategy Zhengzhou LG Institute under the New Situation

Author: DiYanPu
Tutor: ZhouErHua
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Of Zhengzhou LG Training Institute Latecomers Competitive strategy
CLC: G648.7
Type: Master's thesis
Year: 2011
Downloads: 10
Quote: 0
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Abstract


Not yet been included in the national entrance examination program in its infancy Self backward non- standardized admissions academic education and training colleges and universities, is bound to continue to take the old road , the sharp drop in higher education students , college enrollment expanding new situation , out of the market , only positive changes , to take the development countermeasures in order to survive and develop . On the basis of actual research and reference literature of the last in private colleges , the LG Training Institute Zhengzhou as the research object , through its in-depth analysis of the internal and external environment , leading to the development of the overall development of ideas and countermeasures , and finally from operating five aspects of the field of marketing management , teaching management , financial management , human resources - depth analysis and exploration, to develop a specific and feasible strategies . The thesis proposes as latecomers market , should take the market to fill a vacancy strategy in the selection of the operating field to select strong run universities did not enter the field as much as possible , the creation of the prospects Gongbantaixue not set up professional , to provide competition opponent can not provide the service , in the course of development to form their own core competitiveness . Oriented marketing campaign in order to benefit maximization , low cost effect of a good marketing promotion , special attention should be paid to the formation of the team of network marketing and admissions . Not only in teaching is to make education certificate students ability education , skills, education and quality training should be placed on the important position , ongoing education reform and innovation , cultivate a truly talented . The focus in financial management and cut costs, reduce real estate investment , focusing on improving the quality of service , to take a viable way of financing . The formation of a stable group of teachers and enrollment in the human resources team , to retain people, with good people . Zhengzhou the LG Training Institute only with their own situation , the path of a specialty development , to the final out of the woods .

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