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Strategic Research on Market Competition of Architectural Design Enterprises in Jiangxi Province

Author: LiYunHui
Tutor: HuangXinJian
School: Nanchang University
Course: Business Administration
Keywords: Architectural design Competitive Strategy Market
CLC: F426.92
Type: Master's thesis
Year: 2010
Downloads: 121
Quote: 1
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Abstract


With China's rapid economic development , China's architectural design market is also expanding domestic architectural design enterprise can flourish , architectural design market is becoming more competitive , especially after China's accession to the WTO , according to the Chinese government 's commitment to the World Trade Organization foreign design agency full access to the architectural design market in China to participate in the competition . Jiangxi architectural design companies in such a period of full competition , on the one hand, the architectural design of enterprises in Jiangxi to face competition in the domestic architectural design companies , on the other hand , they are also facing the well-known foreign design companies rely on technology, management , funding squeezed. In such a critical period , Jiangxi architectural design companies in the competition must be reviewed with the strategic vision in the current market environment , and based on the long-term market competitive advantage by optimizing their market competitiveness strategy , build in order to ensure enterprise stability , sustainable development . Jiangxi architectural design market for the study , analysis of competition in the construction market in Jiangxi combined with case studies , market competition strategy optimization of architectural design enterprises in Jiangxi countermeasures . Paper is divided into five chapters , the first chapter is the introduction , an overview of the research object and the background , the significance of the study , the contents of the paper and the frame . The second chapter of the corporate strategic management theory to collate and summarize . Chapter III application industry five forces analysis model , Jiangxi architectural design competition in the market environment overall analysis and comprehensive evaluation of the current Jiangxi architectural design competition in the market structure and competition intensity , pointed out the existing problems . Chapter Jiangxi HJ architectural design firm , for example , internal strengths and weaknesses , opportunities and threats of Jiangxi HJ architectural design outside the company , the SWOT analysis method for detailed analysis , based on an analysis to find the existence of competition in the market problems and solutions. Chapter on the basis of the above analysis study countermeasures to optimize the architectural design enterprises in Jiangxi market competitive strategy .

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