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The Analyation on the Service Profit of FY & BM Automobile 4S Shop

Author: ZhangXiaoPing
Tutor: ZuoZuoQing；HuJinChuan
School: Nanchang University
Course: Logistics Engineering
Keywords: automobile 4S shop services porfit
CLC: F426.471
Type: Master's thesis
Year: 2010
Downloads: 257
Quote: 0
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Abstract


Automobile industry as one of China’s pillar industries, its industrial development is directly related to the overall development of China’s economy. Auto 4S shops for the automotive industry an important part of the sales process, their health will largely determine the sound development of automobile industry’s development.Research and enhance the automotive 4S shops and services, marketing, market strategy, on the one hand the standard of the logistics chain can promote the sound operation of automobile enterprises to accelerate enterprise funds withdrawn from circulation; the other hand, people can promote improved quality of life, while enhancing the harmony between business and the people degrees, building a harmonious society to make a certain contribution; In addition to promoting China’s automobile industry to enhance the overall image and enhance the competitiveness of China’s automobile industry.In this paper, the structure is divided into six chapters. In this paper, empirical analysis, theoretical analysis, comparative analysis and other methods, through the development of vehicles from 4S shop operators an overview of the profits of the automotive value chain 4S shop 11 analysis and by comparing the experimental constraints to find the factors that the development of auto 4S shops and eventually proposed to promote the healthy growth of automobile 4S shop development model: "new car sales+service industry." Thus, in the face of an overall strategic planning for future 4S shop at the same time, different services should be prepared to make reasonable arrangements the value chain, emphasizing the overall efficiency of 4S stores optimize the coordination of services, the value chain of the rational distribution of various elements to form a new industrial profit growth, driven automobile 4S shop’s image and brand value to enhance the status, while the harmonic structure sound social environment for enterprises to provide a broad financing channels, to enhance the implementation of sustainable development strategies. This paper studies the automobile 4S shop brand image building and market prospects of development planning and policy decision-making has a certain reference value and practical guidance.

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