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Global economic development, positive changes in the service economy, In this environment, the integration of manufacturing and service trends to enhance the development of modern manufacturing services, promote industrial upgrading of China's manufacturing industry, an important force to maintain sustainable economic development. Modern manufacturing services throughout the production, circulation and consumption of social reproduction every link, to provide all-round support from the research, design, brand marketing, supply chain management, and after-sales support, and manufacturing enterprises manufacturing services, not only can better to find and meet customer needs, improve their ability to service customers, and to form a differentiated competitive advantage and an opportunity to be able to integrate the service resources for manufacturing companies, directly or indirectly, create value and provide a new profit increase point to optimize the manufacturing enterprise the industry value chain, enhance international competitiveness to help manufacturing companies. Therefore, this study manufacturing enterprises to carry out the operation mode of the modern manufacturing services and manufacturing enterprise services business is carried out in the manufacturing services market game problems. Firstly, based on a review of modern manufacturing services at home and abroad theoretical research and development status on the meaning of modern manufacturing services, and customer-oriented manufacturing enterprises and service enterprise-oriented manufacturing enterprises perspectives of modern manufacturing services main types, thus three typical mode of operation of manufacturing enterprises in the development of modern manufacturing services, that manufacturing enterprise self-service, manufacturing enterprises and service enterprises cooperation services as well as manufacturing companies outsourcing model combined with a typical case of these three modes analysis, then, that manufacturing enterprises to develop a modern manufacturing services need to address key operational issues and implementation strategies. Second, by means of the Hotelling model to study manufacturing enterprises while providing customers with self-service and outsourcing services (SO) (MO), the adjustment of the prices of the two types of service business customers groups distribution, and further analysis of the relevant factors change how they affect the customer base of the two business distribution, service, price and service profits, and provide reference for the manufacturing enterprise service pricing and market strategy formulation. Finally, explore in considering service market dynamics and market openness premise manufacturing enterprises in the manufacturing services market to compete with the independent ISP in Stackberg game state and the two sides at the same time the action of the game state, manufacturing the alternative relationships exist between the self-service business enterprises (MO), and outsourcing services business (SO), and the game different choices will the two sides each price and volume of services and what impact, how to turn profits each the impact.
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