Dissertation > Excellent graduate degree dissertation topics show

The Empirical Research of Customer Loyalty on Clothing Network Marketing

Author: ZuoYing
Tutor: ZhuoXiaoSu
School: Beijing Institute of Clothing Technology
Course: Fashion Design and Engineering
Keywords: Clothing Company E-commerce Network Marketing E-loyalty
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 229
Quote: 0
Read: Download Dissertation


In recent years, with the rapid development of network information technology, increasing the number of internet users and establishment and improvement of network safety regulations, B2C e-commerce has been widely used by businesses, apparel industry is also true. The traditional clothing marketing model can not meet consumer demand. Apparel Network Marketing rapid development as a new marketing approach and marketing concepts, and gradually accepted by the majority of Internet users. But facing fierce price competition and low rate of repeat customers purchase, only e-commerce businesses to maintain their own stable customer base, in order to maintain their competitive advantage. That requires companies to analysis the various factors of affect customer loyalty on e-business environment, than develop appropriate marketing strategies and customer management approach.Although the development of B2C clothing network marketing is rapidly, and suffered a lot of bottleneck, such as products cannot reach the consumer’s expected, poor network security, lack of authenticity on net information and after-sales service is imperfect, and so on. Apparel e-commerce businesses should stand in the position of the customer to consider all aspects of the problem, understand the behavior of consumer online shopping and enhance consumer loyalty. This is important to research B2C clothing Internet marketing factors that affect customer loyalty by empirical method.This paper summarized existing research findings of customer loyalty and e-loyalty, build a model of e-loyalty and use it in apparel e-commerce businesses. At the meantime, study the factors that affect customer loyalty and Impact strength on process of clothing online shopping. First, clear the background of this study; second, do a more comprehensive overview about the existing research findings, than build a model of e-loyalty for this paper, and using standard empirical analysis methods to verify and draw the appropriate conclusions. Finally, for the current status of apparel B2C website proposed relevant comments and suggestions with the conclusions of this study, and provide a reference for the further development of clothing e-commerce.

Related Dissertations

  1. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  2. Medium Occupation School Chinese Lesson Design Thinking and Practice,G633.3
  3. Based on SEM and college sports shoes consumer complaint behavior research,F426.86;F224
  4. An Empirical Analysis of Obama’s Online Marketing Strategy,D771.2
  5. Recent Development of the Scope of Application of the CISG,D997.1
  6. The Research of Insurance Network Marketing of China Insurance Company,F724.6
  7. The film screenings customer experience impact on customer loyalty empirical research,J943
  8. Empirical Study on Price Level and Price Dispersion in B2C E-commerce Market,F724.6
  9. Design and Implementation of Online Shopping Prototype System Based on Hadoop,TP311.52
  10. A Study on the Relaitons Among Consuption Experience, Customer Satisfaction and Customer Loyalty,F274
  11. The Study of Shandong Post E-business Development Strategy,F616
  12. Factors Influencing Customer Loyalty of Credit Card Market for College Students,F832.2
  13. The Elgitimate Non-Competition System in the Curent Company Law of P.R. China,D922.291.91
  14. Analysis and improvement of several e-cash payment scheme,TP393.08
  15. The Feasibility of Shanghai Electronic Commercial Bank Establishment,F832.2
  16. E-Trade Globalization Tax Administration,F812.42
  17. Study on Legal Aspects of Electronic Commerce Development & Application,D923.6
  18. The Design and Implementation of Online Photo Album Printing System,TP311.52
  19. The Design and Implementation of Dragon City the electronic mall shopping system,TP311.52
  20. Design and Implementation based the Google platform promotional modules commodity module,TP311.52

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile