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China is a large agricultural nation,, more than 70 percent of the population lives in the countryside,, the farmers’ health directly affect the country’s economic construction and the national health literacyquality, and also concerning the stability and the sustainable development of the society. , In recent years, along with the reform and opening-up, our country continues to increasing the investment in agriculture , the rural economy has developed very quickly, and the lives of peasants have been greatly improved, and also concerning the stability and the sustainable development of the society. bBut the status of the rural health is not optimistic. On the other hand,, tThe media often ignored the "three rural issues",, especially problems of communication of farmsrural’s health,, though it’s increasing concern the urban people’s livelihood and the problem of citythe urban people’s health’s communication,, the media do not clear the responsibility of rural health ,,and it is lag and not perfect in guide,,, publicity and education about the health care knowledge and prevent knowledge of farmers,, health-care system etc.This study utilized the theory of cCommunication ,, adopted the periodic systematic sampling,, the random sampling way ,, to investigate the Ccommunications of Hhealth about ten scopes of the Rural towns which are representative in four countries of Sichuan ,,including Guangyuan ,,Zigong,, Meishan and Chengdu city ,,and tries to reaction the situation about Ccommunications of Hhealth of Mmass ass Mmedia and the relationship from it to the farmers’ health through the grassroots farmers perspective. Analysis andIn the first, research the relationship between the Ccommunications of healthy of mass media and the consciousness and behavior of health of the peasants, ,, and then analysis the existing problems about cCommunications of hHealth of mMass mMedia,, and constructing the strategies about cCommunications of hHealth of mMass mMedia.The findings discovered: First,, the mass media in the rural existed flaw of responsibility in healthy communication, , Second, , there is direct relation between the results of the Communications of healthy in mass media and the content and form of communication of it,,Third,, whether the farmer do prevent disease is proportional to health care knowledge of it.Therefore ,,this topic put forward the following Ssuggestions:The first is reporters should learning health knowledge according to the farmers’ needs; The second is the mass media should Aaccording to the specific circumstances of peasants ,, to evaluation the mode and results of communications; The third is in the process of mass communication, increasingly toTo strengthen the health education of media’s function; ; The fourth is the mass media in communication process of rural health, should press life ethics construction; The fifth is the mass media should Aaccording to the needs of the rural,, manufacture good programs about the health education,, to undertake the responsibility of medical and health undertakings in rural areas.
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