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Study on Rural Cooperative Economic Organizations Marketing Channel Force in Western China

Author: YangZhenHuan
Tutor: HouShuXia
School: Inner Mongolia Finance and Economics College
Course: Business management
Keywords: western region rural cooperative economic organizations marketing channel force fuzzy theory Delphi method marketing channel“six force model
CLC: F321.42
Type: Master's thesis
Year: 2011
Downloads: 67
Quote: 0
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Abstract

Marketing channel force is a forefront of problem channel research, which is essentially a coordination and integration ability in process of the commodity circulation , formed in channel flow transfer and feedback process. Rural cooperative economic organizations play the role of link in the whole agricultural marketing channel. So, using marketing channel“six force model”analyze the role of marketing channel force how to construct channels of rural cooperative economic organizations in the western area ,which is important to agricultural industrialization ,and increasing farmers’ income, and the socialism new rural construction.Based on marketing channel“six force model”theory, combined with empirical analysis and normative analysis, historical analysis and logical induction, quantitative analysis and qualitative analysis, this paper deep analyzes the development process of rural cooperative economic organizations in the western area , and proposes the opinion how to promote rural cooperative economic organizations marketing channel force in the western area. The paper has four main parts. Part 1 includes chapter1and chapter 2, this part overall introduces the purpose and meaning, content and method of this paper. Part 2 is chapter 3, this part makes a deep analysis of the current situation of the development of the rural cooperative economic organizations in the western area, and effectively defines research objects. Part 3 includes chapter 4 and chapter 5 and chapter 6. Based on marketing channel“six force model”, chapter 4 analyzes the role of marketing channel force how to construct channels of rural cooperative economic organizations in the western area from the model of rural cooperative economic organizations in the western area, and the relationship between different marketing channels subjects farmers’ specialized cooperative economic organization three aspects of marketing channel force; Chapter 5 constructs exponent evaluation model and index system of western region rural cooperative economic organization marketing channel power , using the Delphi method and the fuzzy theory to acquire and process data; Chapter 6 proposes the opinion how to promote rural cooperative economic organizations marketing channel force in the western area, based on marketing channel“six force model”. Part 4 is chapter 7. This chapter comprehensively summarizes main conclusions, under this conditions , puts forward relevant research prospect.The innovation of this paper includes 3aspects: First, compared with the existing model of western region rural cooperative economic organization, this paper proposes puts forward the common model of western region agricultural marketing channels. Second, this paper constructs exponent evaluation model and index system of western region rural cooperative economic organization marketing channel power , using the fuzzy theory to analyze constructs exponent evaluation model and index system of western region rural cooperative economic organization marketing channel power , using the Delphi method and the fuzzy theory to acquire and process data. Third, this paper uses marketing channel“six force model”to analyze the western region rural cooperative economic organizations channel force, and proposes the opinion how to promote rural cooperative economic organizations marketing channel force in the western area. From the perspective of channel, this paper explore the effect of western region rural cooperative economic organizations marketing channel force in the whole agricultural products marketing channel, and has some advanced and innovative in theory discussion and research method.

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