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The Study of China’s TV Shopping Development

Author: LiYongJie
Tutor: YanJingYi
School: Zhengzhou University
Course: Communication
Keywords: TV shopping TV station Government
CLC: G229.2
Type: Master's thesis
Year: 2010
Downloads: 208
Quote: 1
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Abstract


TV shopping known as \This new thing in TV shopping in early 1992 formally into people's lives, arouse curiosity by various aspects of attention. After a short growth phase, beginning in 1995, TV shopping into the high-speed development of the fast lane, ushered in a golden period of development. The role of various factors, the TV shopping carnival in 1999 \In 2003, the face of Chinese TV shopping this potentially huge market, foreign TV shopping giants have tempted around the corner, began preparations underway for massive beachhead landing. Television stations around the country began in 2006 have also added to the force run television shopping channels. TV shopping industry since 2003 seemingly ushered in the rapid development of the second spring, the industry as a whole became active expansion, but the TV shopping industry development bottleneck has not been a breakthrough in their head has been hanging a sword - consumer credit crisis, which cause the sky has been covered with a thick layer of ice. TV shopping from infant to grow slowly, from the rapid expansion of the sudden silence, from again rise up to now look forward to the tight encirclement still full of blame in TV shopping in China's road ahead can be described as full of ups and downs. TV shopping industry rise again from 2003 to 2006 across the country TV station and ran their own TV shopping channel eventually go today promulgated by the State Administration of Radio, a new radio and television advertising broadcast management approach and introduced \the formal implementation of the Administration on the construction and management of the television shopping channel views \To the development of Chinese TV shopping research questions, analysis of these last two decades TV shopping in China's domestic development trajectory, identify problems, analyze the reasons, at the same time learn from the successful experience of foreign as well as the healthy development of Taiwan's TV shopping, combined with China TV shopping actual sustained and healthy development in China, provides some useful strategies.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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