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The Study on Marketing Channel Strategy of DanDong Mobile

Author: WangYanBin
Tutor: WangKeYi
School: Dalian University of Technology
Course: Business Administration
Keywords: Dandong mobile Competitive Strategy Channel strategy
CLC: F626
Type: Master's thesis
Year: 2010
Downloads: 51
Quote: 0
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Abstract


With the deepening of China's economic and market-oriented reforms , the buyer's market economy and open economy has been fully formed and put forward new demands and challenges of this communication carriers . Marked to join the WTO , China will gradually open to foreign investors in the mobile communications market , which requires domestic mobile communications companies must face globalization , competition and low profit era , the splendor of the telecommunications industry to create a rational thinking . With the gradual opening up of the telecommunications market , foreign telecom giants to enter China will be in different forms , the mainstay of the market is more diversified . \In 2007 , in the \In 2008 , the telecom industry restructuring , 3G license issuance , the speed of network evolution , intricate and ever-changing market environment , the face of the complex situation of the development , and research to develop a scientific enterprise competitive strategy and channel strategy is imperative . Undergone a major restructuring of the telecom operators , competition in the telecommunications market will certainly be more intense competition in the marketing channels will be the theme of operators to compete in the future . Channel optimization and integration has practical significance both for operators to develop new markets , the strategic significance of the operators long-term competitive advantage . Mobile company as Dandong , Liaoning Mobile Group under the municipal branch , the effective implementation of the Group 's channels development strategy , this strategy combined with local market practice , and Dandong mobile companies to form a unique channel competitive strategy . In this paper, channel management and strategic management thinking , the guidance of the scientific concept of development as the goal to achieve a sustainable competitive advantage , a detailed analysis of Dandong moving the actual status and industry competitors , reveals some of the practical problems of the existence of the business , identify the strengths, weaknesses , opportunities and threats facing enterprises , comprehensive Dandong mobile channel competition competition strategy , and further specific recommendations for the implementation of the strategy .

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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