Dissertation > Excellent graduate degree dissertation topics show

Study on the Key Account Management Strategy of Chinese Communication Co., Ltd., Shenzhen

Author: PengJie
Tutor: ZhengZhao
School: Xiangtan University
Course: Business Administration
Keywords: Large customers Key Account Management Stage management Shenzhen GrenTech
CLC: F626
Type: Master's thesis
Year: 2010
Downloads: 92
Quote: 0
Read: Download Dissertation

Abstract


In customer-centric economic times , businesses increasingly recognize the significance of the big customers for its own strategic development , key account management have become a hot research and practice of object . Key Account Management (Key Customers Management, KCM) for large customers to customize the product or service to meet the specific needs of the customer , in order to cultivate the loyalty a strategic management method . The article first introduces the research dynamics of large customer management theory , pointing out that a writing background and significance of the papers , pointed out that this research ideas , research methods, theoretical innovation and deficiencies ; Chapter II is the theoretical basis of this study , the main management theory of large customers dynamic description to define the definition and characteristics of large customers , and how to identify and select large customers , the authors also analyze customer purchase process , pointing out that the main content of the customer management . In addition , the authors also appropriate description of marketing theory , theory of relationship marketing , customer relationship management theory ; Shenzhen Powercom Co. , Ltd. The third chapter discusses customer management status quo, and point out the problems in the management of large customers analyzed cause of the problem , which draw people communicate the need for the implementation of large customer management ; fourth chapter in this article apply theory to practice , that GrenTech customer management goals , followed by customer management GrenTech nascent stage , early stage , intermediate stage , advanced stage and interrupt stage stage characteristics and priorities described and discussed the problems should be noted in the management of large customers ; fifth part of the Shenzhen GrenTech protection of large customer management of that GrenTech should provide support for a large customer management organizational structure, corporate culture , and information management systems . The significance of this paper is to provide theoretical and practical guidance for the realization of the strategic objectives of the Shenzhen GrenTech .

Related Dissertations

  1. The Key Account Service Management Mode Research of Tao Cheng Power Supply Limited Liability Company,F426.61
  2. The Research on Key Account Management of Atotech (China) Chemicals Ltd.,F426.7
  3. Research on Major Customer Satisfaction Evaluation in the Electron Communication Industry,F274;F426.6
  4. Manufacturing enterprise customer sales and service marketing strategy,F274
  5. China 's home appliance industry in the \,F426.6
  6. A Study of Customer Relationship Management of a Consultant Company,F274
  7. Research of Lubricate of Distribution Channel and Customer Relationship Management,F426.22
  8. Research on Key Customer Relationship Management Enhancing Strategies of TT Company,F274
  9. Research on Key Account Management Information System Based on CRM in Power Supply Company,F274;F426.61
  10. China Home Appliance Company Overseas Market Key Account Development Research,F426.6
  11. The Research of Philips TV Key Account Management and Development Strategy,F426.6
  12. Analysis and Research on Key Account Management of Automobile Maintenance Service of Shenrong Company,F279.26
  13. A Study of Key Account Management Apply in Sony Cellular Li-ion Battery Sales,F431.366
  14. Aluminum Company of Hunan Zhiyuan big customer marketing,F426.3
  15. The Research of Customer Relationship Management for Shenzhen Yuhua Enterprise Chemical Co.Limited,F426.7
  16. A Study on Key Account and Its Management in Auto Industry,F426.471
  17. Dell customer management model,F224
  18. IT enterprise customer value and key account management studies,F274
  19. Analysis of the Marketing Strategies for E Company Chinese Market,F274
  20. Study on Key Account Management of FE Pharmaceutical Company,F426.72

CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
© 2012 www.DissertationTopic.Net  Mobile