The Associated Mechanism and Empirical Research of Brand Extension and Brand Equity

Abstract

Related Dissertations

1. Visual Image Design of Education Brand,J53
2. Price promotions on brand equity Empirical Study,F274
3. Research on Creation of Brand Equity of Garment Enterprises,F426.86
4. A Study of the Synergies on the Influence of Television Advertising and Online Video Advertising on Brand Equity,F49;F273.2
5. Research on the Brand Equity Model of the Public Hospital from the Dual Perspective of the Medical Staff and the Patient,R197.3
6. TV channel brand extension evaluation method of the effect,F273.2
7. A Strategy Study on Export Brand Equity of Wuliangye,F426.82
8. Brand Competitiveness Based on Driving Factors of Brand Equity,F273.2
9. Research on Identifying and Building Brand Image of Audi,F273.2
10. Analysis of Charter Shopping Center Customer Equity Drivers,F274
11. Consumer brand equity perspective empirical research,F273.2
12. Research on Brand Equity Management Based on the Multinational Brand Acquisition,F273.2
13. Media brand strategy,G206-F
14. Chinese TV media enterprises industrial extension,G229.2-F
15. Study on the Process of Brand Extension Based on the Brand Internalization,F273.2
16. Research on the Evaluation of Brand Extension,F273.2
17. Based on Psychological Contract brand positioning impact study on brand equity.,F713.55;F224
18. Reverse Intergenerational Influence as a Source of Brand Equity and the Moderators,F224
19. The Study about China’s Real Estate Enterprise Brand Value of the Assets,F273.2
20. The Effects of Brand Alliance on Brand Equity,F273.2