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Trademark strategy is not just the act , it is the government 's behavior is the industrial and commercial areas of the implementation of government administrative guidance of the important content. In this paper, trademark strategy administrative guidance as the research object , using the empirical analysis, field interviews , discussion and other methods, and study abroad in the consolidated combing case study , based on administrative management, public management theory as a guide, integrated use of law, economics , science and other related trademarks theoretical knowledge, as well as national and local government introduced various policies and administrative regulations, discussed the implementation of trademark strategy with local industrial and commercial administrative guidance relations , elaborated at the local industrial and commercial administrative guidance trademark strategy implementation of the function , analyzes the implementation of trademark strategy Dalian Business Administration guidance achievements , there is the basic problem and its causes are discussed in the implementation of trademark strategy Dalian guiding the strategic adjustment of industrial and commercial administration , model innovation, system improvement and remodeling culture and other related important issues. Thesis that the enterprises as the mainstay , market- oriented, government -led, community -driven strategy has become the trademark of our government to fulfill economic regulation, market supervision functions of an important manifestation . Implementation Guidance for the local industrial and commercial administrative trademark strategy macro control , policy-oriented , straightening out relations , market regulation is of great significance , can form a good place to trademark strategy development pattern. Dalian Municipal Industrial and Commercial Bureau tradition known as administrative guidance , based on industry and commerce administrative guidance trademark strategy to cultivate a brand awareness , stimulating industrial development, remarkable achievements , however, Dalian trademark strategy to guide the work in industrial and commercial administration still faces a lot of theory, institutional and socio- psychological problems and confusion. Dalian trademark strategy to enhance the industrial and commercial administrative guidance level of an important measure , is based on the establishment of the new situation of economic development in Dalian trademark strategy overall objectives and strategic priorities , strategic steps trademark of process reengineering, to establish an effective system of administrative guidance system , to create administrative guidance smooth conduct of business culture.
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